Inbound links are links from other web sites that point to your web site. The quality and the quantity of the inbound links pointing to your Web site has become one of the primary factors in the ranking algorithms of major search engines such as Google, Yahoo!, and Live.com.
The idea of using linking to measure the importance of Web sites is a fairly simple concept. A link that points a user to your Web site is considered to be a recommendation from someone. The more Web sites that point to your Web site, the better the ranking. Over the past 7 years or so, search engines have improved their ability to evaluate links in response to wide spread abuse of free-for-all links pages and similar sites that helped unethical Webmasters manipulate the rankings.
A lot of incoming link will not cut the mustard any more. The quality of the Web sites that point to your Web site is more important than the number of inbound links. A Web site that has content which is related to your Web site is better than a link from an unrelated Web site or a site with a ton of links (link lists).
The benefits of having quality inbound links:
1. All the major search engines that link popularity into account when they rank web sites. To improve your link popularity (and to improve your search engine ranking), you must have good inbound links.
2. This idea is often overlooked, but, your linking partners will send you new visitors through the inbound links. As an example, if you have 600 inbound links pointing to your site each site send you an average of two visitors per day, by the end of the each day you will have 1,200 visitors. We can show you how to get many more link partners so that you'll get even more targeted traffic to your site.
3. Building reciprocal links will build a great link directory. This will improve the experience that your Web site visitors will have. Your visitors will bookmark your site and visit your site again and again because you can offer them a valuable resource: a well organized link directory.
Important points to remember about inbound links:
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Bryan Hornung is a respected Internet marketing expert and president of Xact IT Solutions Inc. In 2005 he authored 7 Steps to Higher Search Engine Rankings. His book details 7 critical steps that you should take right now in order to get a better ranking on Google, Yahoo!, and Live.com.