After all, a website, for many online professionals, is the only place of business. Have you stepped back and really taken a good look around lately? Maybe it’s time for a few repairs…you know, bad links, misspellings, or graphics askew. Or maybe it is time for a major remodeling, literally changing the look and feel of the website. If you haven’t made any changes in a while, chances are, some changes are due.
The following are suggestions that this writer feels important when reviewing your website for possible changes.
It can take as little as five seconds to either lose the visitor, are capture the visitor’s interest. With that in mind, all of your pertinent information should be moved to the top and at eye level with the viewer. The visitor should be able to tell what company, org, etc. , is represented, and what services you offer within the first second their eyes view you website.
Navigation through your pages should be fast and effortless, with the navigation menu description precisely stated. It is better to have a description of “Winter Coats” than “Warmer-Uppers”. Seriously, this writer has seen this and is not a proponent of the “mystery” menu link. Chances are the visitor will not take the time to see what “warmer-uppers” really means.
The majority of visitors don’t spend time scrolling down the page of a website. Therefore, it is better to have more pages with links to the information, rather than trying to put everything on any one page. As previously stated, the majority of the content (and most pertinent) on a page should be visible to the viewers’ eyes the moment they land on the page. Let’s put it this way, if you print out a web page, and get only one printed page, that’s great. On the other hand, if you print out a web page, and end up with three or more pages, you might want to seriously consider moving some of the content.
Now, about adding links to your website. Note that the following is a biggie for search engine optimization (SEO). It is important that you have text links on your website that contain the same keywords you are using in the battle for better search rankings. For example, if you have a text link that points to, and has the words "free web traffic" included in the link, then use keyword phrases like “find free web traffic” or “want free web traffic”.
Graphic links are great, but if they have no text associated with them, the spiders will not give them the same attention as a text link containing good keywords. Dynamic HTML and flash pages may look good, but keep in mind that the technology used to create them uses languages and commands that spiders may not understand. If fact, this may cause the spiders not to travel any deeper into your website.
Bottom line, text links that contain your keywords are a really good thing.
If you haven’t done so already, you may want to consider adding an RSS feed to your website with information pertinent to the website. If you have a page with SEO tools and resources as content, you might want to find a blog, online magazine, podcast, etc. , with like-information that offers subscriptions. Your viewers may or may not take the time to read or listen to the feed, however, the spiders will probably take the time to notice. Consider this; spiders are always looking for changing content within a website. By putting an RSS feed on your site that changes regularly, you are feeding the spiders exactly what they are looking for.
Better still, create your own blog and RSS feed, and place it on your website. Your viewers can then subscribe; creating a relationship of sorts with you, and again, the spiders are being feed what they like.
These are the major items that this writer feels should be on any website check-list for review. If you haven’t done so in a long while, or you are not happy with the statistics in your back office, this might just come in handy. Truth be known, it certainly did for this writer.
Debbie Barth's professional background has mostly been in the administrative field. Debbie had the experienced living in Helsingborg Sweden for five years. She taught American English at Fokuniversitetet, Helsingborg, an extension of Lund University.
Upon coming to the United States, she was employed by a large company in Georgia as a project analyst, responsible for software conversions with major banking institutes. She is currently an executive assistant for the CEO of an insurance company in Greensboro, North Carolina.
She is the founder of NC Women's Network, and Network Shopping, as well as a publisher in Quikonnex. She is a member of Women's E-Commerce Association, International (WECAI).