List building is something that even the rawest of beginners can get involved in, and start making money right away, but there is always room for improvement, even with the longest-term experts. List building really is an art and a science, so not only do you have to learn the basics of making it all happen, but you also have to get a feel for things with your own list.
You see, even if you and I have lists in exactly the same niches, the people on our lists may react very differently to different types of emails. So we both have to test and try different things with our lists to determine what is the most successful things that we can do with our own lists.
And that is one of the most important things that you can do: test and track. Be sure that you are looking at and studying your email open rates – the email open rate of one email can be impacted by the quality or reception of the prior email – so it is important that you study those numbers.
When looking at the email open rates of the first 10 emails or so, they should have steadily declining open rates – if the open rate drops really fast at one point, you need to make some changes.
Send yourself some test emails – maybe the emails don’t look like they used to, or maybe a page where you are sending traffic from the emails has changed – and that can impact email open rates.
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