The Internet has come a long way from its inception back in the 1980’s. Not only has it become a powerful way to market products to the masses, it has had to build some technological muscle to keep up with its ever changing landscape. One such way this has happened is in search engine technology.
Anyone who has used the Internet has invariably used a search engine to find the information they required. And while the use of these portals is easy, the technology behind them is complex. Search engine sites utilize a little helper called a spider, robot or crawler to ensure that the content on a website is valid, up-to-date and worthy of a high placement on a search list.
Robots will revisit a website on a regular basis to see what changes have been made and include them in the search engine data. Sites that are changed frequently will receive visits that are more regular and thereby receive more updates in their search engine listing. A few steps can be taken to keep the robots happy and help your site remain at the top of search engine lists.
First, make sure the content on your site is up-to-date. If a site has remained unchanged for several months or even years, it might be seen as irrelevant material and receive a lower search engine placement. Second, consider the size of and number of hyphens in your URL. If a name has more than two hyphens, it raises suspicions about the content and could be deemed filterable SPAM.
Site redirects are also red flags for the search robots. While sites might need to do this on a temporary basis as they are making updates or modifications to their pages, it is important that these are only used for a very short period of time. Long-term redirects equal a site that is not valid in the mind of the robot. Finally, the more external links to your site, the higher regard it will have. External links build credibility and show that other sites consider you worthy to link up.
Search engine robots are a safeguard that keep us surfing smoothly on the World Wide Web. They ensure that the content we read is up-to-date and relevant. By keep their needs in mind when marketing your website, you will gain higher search engine rankings and higher traffic counts.
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