SEO: The Power of the Inbound Link


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Link building can be a difficult part of any Search Engine Optimization (SEO) strategy. It may even be harder trying to maintain a list of those who are linking to your site.

Did you know that search engines have made this a bit easier for online business to monitor? While the procedure for each search engine may be slightly different you can learn about many of the most successful inbound links you have to your website.

For the purpose of this article I will use the Google search engine. In order to check for inbound links I will use one of my websites I begin by typing the word link in the search window of the search engine followed by the website name. In the end it looks like this: link: for your website it would look like link:

In this search there were over 10,000 inbound links on the web. This tells me the site is doing well and it helps me see which sites that feature the link are the highest ranking. If you visit other search engines you can learn how to access information about site rankings by visiting a section typically called ‘Advance Search Options”.

The affects of inbounds links shouldn’t be minimized and the use of a free article directory can help spread the word about your site through inbound links. A diverse selection of expert articles is very helpful in improving SEO strategies.

Certainly there are a variety of SEO strategies to consider, but inbound links may provide a significant number of impressions and an improved number of site visitations, which can dramatically improve conversion rate with potential customers.

A great number of links to your website is often viewed by search engines as a means of gauging improved trust. Improved trust in your website will improve your site rankings.

When you have significant inbound links it means that search engine spiders comb through your site more often gaining new and valuable information that can help your overall site ranking.

Beyond free article directories a website owner might simply request affiliated websites to include a link to his/her website as a courtesy. This is not an uncommon practice and provides greater visibility for your website.

The use of a forum or blog can also provide positive inbound links for your website. This is accomplished by either posting information that may benefit readers followed by a link to a section of your website that deals with the issue or by simply placing a link in the signature box on your forum post.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with at: Start your own ebook business with BooksWealth at:


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