List building can be extremely lucrative or feel like a waste of time. I prefer to make money with my lists, and one of the ways I do that is by nichefying my lists. The reason I do this is so that I can more accurately target the individual needs of my readers.
If you choose to build tightly niched lists from the very beginning, then you would advertise offers that are geared specifically towards dog-lovers, or cat-lovers, etc. This is nichefying your list.
By doing this you are able to much more tightly market your target audience, and the tighter your marketing, the more profitable you will become, because you can offer each reader more closely what they need.
One thing to remember here is that if you have your subscribers opt into a new list, be sure that they are not mailed the same email twice, once for each list. There are several ways to handle this, and it will depend on your auto responder specifications, which varies from company to company.
One way is to have them automatically taken off of the current list they are on, when they opt in to another list of yours. Or, if you still want to send them the general offers too, then set your auto responder so that it automatically filters for duplicate email addresses, and only sends your broadcast emails once to each email address. Either way, as they buy products, move them up your sales funnel.
This concept can also apply to a subscriber who makes a purchase from your list. For example, once someone has purchased a particular product from your list, you want him removed from the list that recommends that particular product, and moved onto a list of proven purchasers. This allows you to sell him more expensive products as time marches on.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.