Ezine advertising can be an incredibly targeted source of traffic online. It is nice because the subs you get are already proven to open emails, and if they are targeted, they will be interested in your emails.
So how do you do it?
Simply go to the ezines, inquire about advertising rates, and select a few smaller ezines and purchase a few small ads. Do not run solo ads until you have tested your ad script first. If they won’t opt in to your list from a quarter page ad, they will not from a full page ad either. Now you will get more subscribers with a full page ad, but if the smaller ad doesn’t pay for itself, the larger one generally won’t either. But you should always start small and let the ezine pay for itself.
Since you are building a list and not trying to sell something right off the bat to the ezine subscribers, you can generally get a pretty decent response rate by offering a free report to new subscribers. One thing with ezine advertising is that because they are not free, the people advertising are often trying to recoup their entire investment with the responses from the ad. Which is fine. But you aren’t looking to recoup now, you are looking to bank big in the future.
But the good thing for you and me is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, and you will have a new subscriber. Now that you have a new subscriber, treat them well- impress them with your generosity and your knowledge. Literally.
Ezine advertising can be wonderful for your list – but go slow and be careful.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.