You can have all kinds of links on your site but if they are not popular then they are waste of time. Having unpopular links on your site can actually hurt you. This is because the big search engines do qualify and categorize the results that their bots find after they visit your page.
One of the ways you are qualified is by the number and quality of incoming links that you have to your site. A site with a big number of incoming site is naturally given a much higher page ranking in the search results. So the fact that less can be more when it comes to page links is something that is often overlooked by webmasters in the first stages of search engine optimization.
You need to show some good judgment and practice discretion when it comes to choosing who you link to. For instance if have a Google page ranking of 3 and link to a site that is a 10 in the Google algorithms then you could find yourself lowered to a page ranking of 8 or 9.
The fact that linking to crappy sites can hurt you is why you must avoid hiring link-farming services to add links to your site. These companies add huge indexes of links to your site for you. Some of them even promise to add thousands of sites. This is a far from productive approach to SEO. Link farming is evident to the search engines and may be a factor when it comes to giving you a lower search engine ranking. In fact many search engines consider this to be spam. What happens if a search engine thinks that you are link spamming or link farming. They simply ignore your site and drop you from their search engine pages altogether!
Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com
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