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Permission-Based Email Marketing Strategies

 


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Permission-based email marketing will provide you long term rewards. For some it's hard to imagine sending email to anyone without their permission. Yet people do it every day. They are probably getting a result or they would not continue to do it.

Permission-based Email Marketing Strategies:

  • Create email messages and set them up to go out automatically.
  • Get the name and email of people by offering something of value either FREE or at a very low cost. (You will need a web page specifically designed for this purpose. )
  • Place tracking code on the web page so you know what your conversion rate is. (How many visitors vs how many leave their names and email addresses. )
  • Tweak the web page or the offer you're making until a minimum of 1% of the visitors are subscribing. (Giving you permission to email them and stay in contact. )
  • Send friendly emails that give value always.
  • After a few messages, mention something of value they may purchase if desired. (It's up to you. Some people promote products in every email they send to people. Sometimes people describe that as feeling “hammered" by this email marketing strategy and many will unsubscribe from your list. )
  • Permission-based Email Marketing Etiquette

    Be sure every email you send has the address of your company at the end. Also, you must include an easy way for people to unsubscribe if they wish to. You don't want people on your email marketing list who don't enjoy hearing from you. It's bad attraction and adds clutter to your list.

    Janie Jenkins is the “Easy To Do" instruction expert. Discover how easy it is to do what seemed like your most complicated ambition. Permission-based Email Marketing

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