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Marketing and Morality Do They Go Together?


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Marketing and morality are two words that you just don't expect to see together. Funny but when putting them together I find myself stifling a laugh. I've spent several months studying internet marketing and the more I research the more I question if it really is for me. So far to my growing disappointment the world of marketing is a platform for liars to excel at lying and get paid to do so.

I know there are genuine marketers and genuine products however there are far less of them than there are predators just out to make a fast buck. The unfortunate part about the vast majority of the latter is they ruin what could be a really good thing for those few who are genuine and hard working. I can go to my inbox and find five or more fakes in a matter of minutes, whereas I have to actually go looking for real internet marketers with useful products.

Money apparently is all the justification someone needs to launch a marketing campaign based on lies and false offers. I could almost understand if these tactics made people thousands of dollars overnight, but most make a few hundred bucks and move on to the next batch of prepackaged garbage. I have seen over and over again these wonderful offers for both products and services, and once you've clicked that “pay now" button you find that the only thing they have sold you is a great sales letter. The sad thing is that this applies to such simple to do things.

How many people have been offered these ready made sites where you give them all your personal and technical info so they can put it into the prefab pages and walked away feeling raped when they gave away their money and information and got some zip file with pages that contain nothing of what was promised?

How many people have been suckered into these “Work from home doing data entry" schemes that turn out to be a system that could actually work if properly explained?

A simple Google search will show that the numbers are way up there for people who have been sucked in. I think my favorite part of it all is the “Money back guarantee" promises. Once you have paid you can email to your hearts content begging for your refund, and whomever cashed in on your naivety simply ignores you, if they even used a real email to begin with and set eyes on your pleas at all.

There are tons more schemes out there naturally. They come and go into and out of fashion much like any other trend but the bottom line is they are all fueled on deceit.

Would it really be so hard to sell a system that works? Or to take the time to give the promised service? In the case of the Adsense premade pages, a person who knows some basic HTML and perhaps dabbles in PHP could easily insert snippets of code into premade pages adding their clients information. Whether those pages would actually make rank or trickle in funds is irrelevant really as they are scammed from the get-go. Why offer such a thing and not come through? Could it be so difficult to someone who has created a really good sales page to produce a real guide for Adwords?

Now these are just basic examples of the most common trends, but there are a great deal more out there, and new ones being dreamed up every day. I just can't seem to wrap my mind around the need to deceive people when it would take just a little time and effort to deliver. To go to such trouble to find methods of scamming people when the same process could be used for real products and services just blows my mind. How do these people sleep at night?

Recently I've been checking into services such as career centers only to find that listed in the job banks are these “data entry" positions for making money at home right along with premade Adsense pages. How is this possible? Can you imagine someone unemployed and most likely in financial distress going down to the local career center and being spoon fed this nonsense? Have these marketers no morals whatsoever? I personally am not okay with marketing tactics that can literally destroy people's lives so someone can make $20-$50 for themselves.

I could understand marketing ploys delivered as ads or emails but when they are listed in job banks as real jobs that target people in desperate situations that draws the line for me. Honestly I feel there should be a morality questionnaire that marketers should ask themselves before launching a campaign, but hey I guess it isn't difficult to manage ones conscience and sleep at night so long as there is a reasonable balance in their bank account.

Do you feel this article has left out some important piece of information? Perhaps you disagree entirely. If you would like to voice your opinion on this matter please stop by kij0corp and share your thoughts and opinions with me. You never know, you might even change my mind.


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