Are you writing articles to drive traffic to your list building page? At the end, you'll use a signature file, a resource or source box. How important is it?
Very, very, very important.
The author's signature box should drive people to your list building page. The links are important in getting your list building page ranked higher in the search engines.
But you shouldn't use the same signature file, AKA source box, AKA resource box, each time you submit an article. Why? Because you want the one-way links pointing to your site from all over the Web to seem natural. Search engines don't like to think that we're trying to manipulate their results by throwing tons and tons of anchor text links that all say the same thing, and it could cause your site to be penalized. So, vary your signatures.
Use the same sig file in about five articles and then change it. EZine Articles is great because their program allows you to upload three different resource boxes, and then, you just pick one to use each time you submit. Be sure to change those signatures now and then, too.
Certain software, like SEO Elite, can tell you which sites have links to your list building page and what the anchor text reads. You can use the information to balance out the wording and help with your search engine rankings, too.
Articles are very effective in driving traffic to your list building page . Just don't ignore the signature. Give it some power by using your keywords wisely.
Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Learn the 9 Laws of List Building at MyFirstList.com