This might sound like a completely obvious statement, but it's a fact that I didn't fully understand when my company started it's website. I think I figured that somehow, just by having a great looking website, interest would follow. Let me clue you in on some of what I've learned…. . it doesn't. Traffic doesn't just happen. You have to literally go out and get it. I've also came to the stunning realization that without traffic, you might as well not have a website. The exception to this rule is if you have a strictly informational website with no intention of making any money. In the case of a purely informational website, traffic actually does mean nothing. I'm of course referring to a website that has the intention at turning a profit.
If you have any intention of turning a profit everything begins and ends with traffic. You must have a lot of people visiting your website in order to make any money. There are various ways of bringing traffic to your website and most of them cost money. I'm not telling you this to discourage you, just to make you aware. You must have traffic and getting traffic in most cases costs money.
Being at the top of search engine results would be a great way to get traffic, right? There is no question that being in the top results of search engine phrases will bring traffic. The thing that you need to be aware of is that it isn't easy or cheap to get in the top search results. Not by a long shot. It takes time, money, and work to get your website to the top of search engine results. It's as simple as that.
The important thing to remember is that you have to get traffic to your site. So start educating yourself as to how you're going to get traffic, because it doesn't just magically appear. As I said before, in many cases you have to go out and get it. Just keep in mind that what your grandmother said is true……there are no easy fixes in life. And the subject of traffic is no different than anything else…. . there are no easy fixes.
Trevor Kugler - Co-founder of JRWfishing and founder of yourmoneyconnection.com Trevor has more than 15 years of business experience and currently raises his three year old daughter in the heart of trout fishing country - Montana.
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