A Broker, according to the Concise Oxford Dictionary 1964, is a person who acts as a middleman. Today some would prefer the term Agent; hence we have Insurance Agents, Real Estate Agents and agents representing any number of Industries and Companies.
Now there is a way to broker better deals for more Google Adsense income.
Brokerage Agents are used a lot in business in the Middle East and Asia. It’s a century’s old trusted method of ‘getting business done’. But for some weird and not-so-wonderful reason, the western world has turned their noses up at any idea of an agent or middleman making any kind of profit from introducing people to each other who have a common interest.
The weird thing is that the western world uses Brokers too in many ways but always under a different terminology. We have lobbyists, we have real estate agents, company representatives, insurance agents but they all broker business deals.
With the introduction of Adsense Brokerage, we can now better understand the role that website owners can implement more profitably and dare I say it, broker better deals for themselves and their websites. If you are the owner of a website then you would be foolish to overlook brokering better deals on monetising that virtual real estate.
What does brokerage selling have to do with using Google Adsense? Well, it’s rather a lot and an extremely practical way of monetising web pages both for search engine traffic and for optimising income from Google Adsense or some other form of PPC advertising.
And it’s great news for web publishers because every possible revenue source can be evaluated and optimised more fully once you understand the underlying method. And you get over the ‘stigma’ of being classified as a brokerage agent.
Any person who has done business in Asia or the Middle East understands the importance of having a good agent. What is a good agent? One who works honestly for the best outcome for the person they represent.
So a website owner who works honestly for the best outcome for the businesses advertising or represented on his web pages would be known as a ‘good agent’.
And a good agent stays in business because he/they have made enough profit from that client to do so.
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