The nice thing about the Internet is that you have as easy access to it as the largest corporation on the planet. Therefore, if you’ve created an internet business from home, you have the same access to customers and prospects as Sears Roebuck or Wal-Mart. The internet is the great equalizer.
So just what does it take to start an internet business from home? Not that much.
What business are you going to be in? Obviously you have to decide what business you’re going to be in. Consider the notion of selling or reselling some type of goods to either businesses (Business-to-business or B2B) or to consumers (Business-to-consumers or B2C). Let’s say, for example, your internet business from home is going to be selling World War II airplane models.
What is your value proposition? The internet is a wild and woolly place. You’ll find that, even with something like World War II airplane models, there are plenty of suppliers. So it’s important to determine what makes yours unique? Perhaps yours are 1/72 scale powered airplane models.
Get your website. Now you’re ready to begin construction of your web-site. If you’re technically inclined you might choose to do it yourself or use some form of open-source technology. If you’re not, think in terms of getting a local supplier or student to help you with it. Make it graphic, attractive and be sure that there are plenty of compelling offers on the home page of your site.
Start promoting your site. With your site built, submit it to the key search engines and then begin promoting the site yourself. Make announcements or place advertisements in model airplane journals. Look for other sites where you can place banner ads or links. Start building a list of the email addresses of anyone that inquires about your airplanes.
Building an internet business from home is just that simple. Some of the largest and most successfully sites in the world (YouTube and Craigslist to name two) were started just that way.
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