Think about this – if you open your email box and there are 100 emails from marketers, are you going to open all 100? Probably not – you are going to open a few of them. How are you going to choose which to open and which to not open? Think about how you do it. The way I do it is I read through the subject lines, keeping an eye on the sender, and I generally open only a few (3-7) from people whom I have grown to trust online. What about you? I imagine it is a similar process for you. So think about why you open the few emails you do. Is it because the content is better? You trust them more? They have always offered good advice?
So what do you need to do to make sure that you are in that list of 3-7 email senders whose emails get opened? Be the best. Have the best content over time. Develop the most trust over time. Offer the best advice. Simply put, be the best. And recognize that over time, the long term open rate of the best email senders might be 25%, while the average is only 20%. That may not seem like a lot, but over time that can be a lot of sales.
What I am proposing is that the best way to keep long term open rates high, is to not only offer great content and reasons for people to open your emails, but also to prevent the things that happen that, over time, drag your initial open rate from 100% to 20% or 25% or even lower.
The idea is to keep the open rate as high as possible, to keep it from dropping in the first place, than to get it to come up after it has already dropped
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
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Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.