How to Write Referral Letters
In referral letters, my main goal is to get my subscriber to click a link to another page, whether that is another web site, a sales page, or a squeeze page for another opt in email list.
In this case, I simply write the email in such a way that I am adding credibility to the product offered. Now one thing that is important here, is that you do not use hype. The problem with hype is that not everyone thinks the same way you do about a certain type of product or sales page. If you use hype, and the subscriber does not like what they see, you have lost some credibility with your subscriber. If you do not use hype, just nonchalant language, then when they get to the sales page, if they really like it, then they appreciate you, if not, no harm done.
Here is a sample referral letter:
Dear (name of subscriber):
A fellow (title related to your niche) of mine has recently released a new (type of niche product) and I thought that you should see it.
(insert link to product or sales page)
To your success,
Now you may have noticed by now that I like to use shorter script to get people to click links. I find that my click-through rates are consistently high with shorter script, and I believe that many times on longer script, they are simply scrolling to the bottom to get to the link, anyhow (I know I do it), so why should I spend hours crafting long emails that aren’t even going to get read? I would far rather spend my time (and I think you should too) writing articles and web content. I think the return on your time is far higher, and will have a stronger long-term impact than writing long emails.
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Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.