One of the most important things when you are writing your emails for your autoresponder email campaign is to make sure that the people reading them feel as though the emails are written directly to them, and not to the entire group.
Now, you may think that you are getting that if you are writing your emails using your autoresponder's personalization feature, but that is not nearly enough.
One of the things that is important is that all of your language is congruent with writing the email to one person, not multiple people. For example, when you are writing your email, do not use language like: “you all”, or “to all my subscribers”, or “a free gift for all my valued subscribers”. Instead, use personalized language like: “you”, or “to you”, or “a free gift for you”.
If you are having trouble writing to the audience of one, imagine that you are writing the email to your best friend – one on one. Write each email as if it were written specifically to that one person. If imagining it isn’t working, ask a good friend of yours to subscribe to your email list, not for the purpose of ever buying from you, but for the purpose of reading each email and replying back with feedback about whether the email felt personal or if it instead felt canned. Then when you write, you really are writing to your friend, and the emails should come out more personal.
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Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.