The choice to use video, text, banners, or even off the Internet advertising such as Newspapers and Magazines is a choice made by the marketing firm based on demographics and common sense. You will not advertise an Internet only website that deals with HTML & Programming tips and guides in a magazine about dogs! But you would spread banner impressions all over the web for such a service.
Those two things just do not go well together but a video is like a television advertisement but much less. A person who reads about dogs will most likely go online to buy things for dogs and probably watch funny clips about dogs on video delivery websites such as Youtube and others. Which means that you might get the wrong person seeing your ad, but you will have thousands more that are the right viewers. Whereas advertising in a dog magazine would just get dog people and would not benefit most advertisers.
This leads into the first benefit of why companies would promote their business on video delivery services. The reason behind it is simple: there are just so many different people on them. You will reach old and young, male and female, strange and intellectual, all these and many more. Which means you can advertise just about anything and get the required reach for your marketing plan and possible more than you thought.
Second, they are using the service because they can get a message across using both audio and visual which helps entice people to actually follow and link or call a number to find out about the service. Just seeing a text ad will not do it, most people are looking for more and when they find it they will follow it. You can use awesome pictures and movements along with music which can really dazzle the audience.
Thirdly, right now these websites are getting a lot of attention and people want to be on popular sites and so do businesses. And it’s a fact that: where there is crowd; there is money. Fourth, it is very cheap. There is nothing like a cheap marketing plan that works. More profit in your pocket. It is easy to see why so many are using video media to promote their businesses and ideas, it works and it works especially well at this moment.
Visit http://www.FatCatJobs.tv for more information on video media and promoting your business.
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