Search Engine Optimization and Link Management Services are without a doubt the most powerful influences on Search Engines to date. There are many people in the past that have ways to manipulate the various system to exploit their website way ahead of everyone else. The motivation is of little use to debate now but we can take comfort in knowing that Search Engines like Google and Yahoo have take measures to reduce the outright abuse.
Now that was a mouthful but it was a sort of state of the union message of where things were to where they are today.
The best way for an Executive or Webmaster to test the waters is to enter a basic keyword phrase related to their company and see if the corporate site shows up. If the site has never been optimized for search engines then the chances are pretty slim that the site will be found on the first page. It will probably be found deeper within the search results.
Link Management is a different animal altogether. If a company wants to attain a certain level of authority within the web universe then links will be needed. Getting those links will be a monumental effort.
Can a webmaster do it? The answer is yes. BUT. And it is a big But.
Link Management can be a dedicated function. It is not easy and it is very time intensive. Another aspect is that you do not want just any other website to link to the corporate site. To gain really high rankings you will need Quality website linking to you.
So yes a webmaster can do these two functions but these are not techniques taught in the HTML class that the company paid for. Should you get some kid to do the necessary changes? Do not go there. If you want it done right using the right techniques then consider contracting a professional.
We are affordable and we will do it right!
Copyright (c) 2007 Buddy Shearer
Buddy Shearer is not a sought-after Internet marketer but rather a regular guy trying to make a living. He can be found building up Search Engine Optimization and Link Management Services and other useful information.