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Affiliate Marketing, Maximize the Rate of Return on Your Efforts

Jim Masson
 


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It seems that everyone wants to earn money online. Affiliate programs are an excellent way to help you attain your goal. The most important question is, how do you insure that you maximize the rate of return on your efforts. I have some suggestions.

There are numerous great and reputable affiliate programs available, that's for sure. Some are certainly better than others. Before you choose, you should examine a few things.

  1. How do you plan to market them?
  2. How much money do you want to make?
  3. How much time are you willing to invest to generate returns?
  4. How long will the program pay you?
  5. How much will you make on each sale you generate?
  6. Does what you are promoting have good market appeal?
  7. Is the product you are going to promote, good overall value?
Let's look at each in turn. How do you plan to market them? If you will market passively, solely through a website, you can post banners and links. This will allow you to participate in a variety of programs. However, if you plan to market through your opt-in list or if you don't have a website and wish to use some type of email campaign, you will want to be more focused on fewer more lucrative programs. Examine your effort versus return. How much money do you want to make? If you want to make $1000 per month, as an example, which scenerio will make more sense? Promoting a program that will pay you $5 per sale, (you will need to generate 200 sales) or promoting a program that will pay you $50 per sale? (you will only need 20 sales to reach your goal).

How much time are you willing to invest to generate returns? Again, promoting the higher value sale is likely going to give you the greatest rate of return on the time you invest.

How long will the program pay you? Affiliate programs track your referrals by placing ‘cookies’ on the customer's computer. As the customer clicks through your link or banner to the affiliate program provider's website, a cookie is placed on the customer's computer. Cookies can be set to expire at different time intervals. Some programs set their cookies to expire in just a couple of weeks. If the cookie expires, you won't be credited with a sale should your referral wait to buy beyond the cookie expiry date. Look for affiliate programs where cookies don't expire or they have long expiry dates.

How much money will you make on each sale you generate? For my money, this is the key to maximizing your rate of return. Look for the best absolute dollar value, not necessarily the biggest percentage commission. 30% of $200 dollars pays significantly more than 50% of $20, doesn't it?

Does what you are promoting have good market appeal? It's pointless to put your promotional effort into something that no one is interested in buying, regardless of the price or the commission that you are being offered.

Is the product you are going to promote, good value overall? This element will have an impact in two important areas. If there is not good perceived value, the rate of sales relative to the number of referrals you send will be low, meaning you will be working for nothing much of the time. Additionally, your reputation may be damaged if you aren't recommending something of real value.

Affiliate programs are a great way to get paid. And getting paid is good, isn't it?

If you have decided that joining a high paying Affiliate Program is a good idea please visit http://www.gettingpaidisgood.com/ which is a free resource center website for those looking to develop ways to get paid more and more often. Picking up extra income may be a lot easier than you think.

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