Already on ArticleSlash?

Forgot your password? Sign Up

4 Business Website Building Tips To Create Sales


Visitors: 122

I say “Avoid Eye Candy If You Want Sales!!" What do I mean by this provocative statement? Simply that if you're getting involved in business website building, you need to make some cold hard decisions about what you're trying to achieve, and not be swayed by the “bells and whistles brigade" who will lure you with their eye-candy wares.

Your site may be covered with flash gizmos, but the chances are it won't perform in the sales department! Here are four important business website building tips to take heed of:

Tip #1 Use a strong headline. It's amazing the number of business sites you see that have pretty graphics as their main focus of attention on the home page, and say something like:

"Welcome to Acme"

Never use this approach! It's a total waste of the valuable virtual real estate that is contained in that small rectangle of your home page! Instead, use a benefit laden headline. Many times what we think are benefits are really only features. To find out which is which, always ask the question “So what?!"

The car you are selling has computer controlled ABS brakes…. SO WHAT? Well, the car pulls up way quicker in an emergency, and could save your life! Now that's a benefit!

There are several formats for effective headlines that have been proven to work over the years. It's often hard to go past the old favorite “How To…. . And ……"

Tip # 2 Be clear about what the purpose of your website actually is. Well respected internet marketer Dr. Ken Evoy calls this the “Most Wanted Response" or MWR. Do you want your visitor to buy something, subscribe to an opt-in email form, click on an ad - what do you want? Think about that and write it down.

Tip # 3 Don't try to do everything at once. Decide on your MWR, and “line all your ducks up in a row" to support that. If you want them to Opt-in, don't cram your page full of flashing banner ads for the visitor to click on - that will just distract them, and you will lose effectiveness from your desired response.

Now here's the fourth tip to consider with your business website. Building a site without attention to this important factor will hurt your sales badly!

Tip # 4 Focus on the “Lifetime Value Of A Customer". This concept, even for those who understand it, flies in the face of that desire in all of us for short term, immediate gain! But the fact is, our overall profits will be multiplied, possibly exponentially, if we take a longer term view.

A classic example is the question of whether to go for a sale straight away, or to collect a first name and email address and market to them consistently over time. You will always get a better response with the latter approach, so you must make sure your approach to your business website building incorporates an automated email follow up system, known as a sequential autoresponder.

For a simple and easy Point ‘N Click solution that makes a snap of implementing the above points, see below:

Peter Cutforth and his team have built literally hundreds of niche websites for clients all around the world. Visit Peter's blog To See More About His Recommended Web Page Design Software, And Discover How to Point ‘n Click Your Way To Create Amazing Web Pages That Sell Like Crazy!


Article Source:

Rate this Article: 
Internet Business Advertising - 2 Ways Building Website Traffic Can Pay Off For .
Rated 4 / 5
based on 5 votes

Related Articles:

Create Your Website 5 Content Rich Tips to Create Your Very First Website

by: Fabian Tan (July 22, 2008) 
(Internet and Businesses Online/Web Design)

A Business Without Sales is a Hobby: Sales an Essential Skill For Building ..

by: Michael Dawson (January 25, 2007) 

5 Best Sales Tips for Building Rapport with New Leads and Taking Notes in your ..

by: Brent Silveria (March 04, 2011) 
(Business/Sales Training)

Building Your Website As A Sales And Marketing Tool And Not Just A Vessel Of ..

by: Anne Moss Rogers (March 12, 2008) 
(Internet and Businesses Online/Web Design)

Website Traffic Tips - 5 Terrific Ways to Create Traffic Pipelines For Your ..

by: Fabian Tan (September 22, 2008) 
(Internet and Businesses Online/Traffic Building)

How to Create a Free Website - 6 Action Steps to Create a Website From Scratch

by: Fabian Tan (August 11, 2008) 
(Internet and Businesses Online/Web Development)

Create a Website For Your Business

by: Tem Balanco (September 10, 2008) 
(Internet and Businesses Online/Web Development)

Create A Website For Your Business

by: Brian Mirinda (July 26, 2011) 
(Internet and Businesses Online/Site Promotion)

Create Your Own Business Website

by: Ivan A Cuxeva (December 08, 2007) 
(Internet and Businesses Online/Internet Marketing)

Internet Business Advertising - 2 Ways Building Website Traffic Can Pay Off For .

by: David J Ogden (September 04, 2008) 
(Internet and Businesses Online/Traffic Building)