Converting Your Website Visitors into Paying Customers


Visitors: 127

While it is very nice to have a website available for all to see, it is really just a flashy brochure if it doesn’t take advantage of the internet’s ability to help people to interact, whether it is on a social level or a business level. In order to check on a business’ effectiveness in relation to its website, it is necessary to look at its conversion rate. This is the rate at which visitors to the website buy that company’s products as a result of its visit.

This is a very important benchmark when it comes to e-commerce websites. If a company has an e-commerce website and it finds out that not very many visitors to the website actually purchase anything, it will allow that company to analyze what needs to be done to increase it’s site’s or product’s effectiveness.

When doing this analysis, it is probably a smart move to see where the traffic to the website is coming from. Perhaps the traffic is coming from a reciprocal link which is at a site with no relation to the company or its products, in which case, that link probably needs to be removed, or perhaps the company can take advantage and target products towards the unique visitors who visit the original link site.

This type of analysis can be beneficial in improving sales, and can be coupled with marketing research to try to find out exactly what types of people visit the site, and what they are looking for, all without the need to pay for expensive marketing consultants. This keeps costs down for all companies, and provides ready to use data at their virtual fingertips. With this data, any company can then plan to target specific groups of people using their website, or even, multiple websites, to better control who they sell to and how much they sell.

For expert web consulting and design visit Archetype Development. Promote your site online by submitting your website for free in our online human edited directory .
Richard Surber


Article Source:

Rate this Article: 
Web Website Visitors Essentials - How to Generate Site Visitors From Technorati
Rated 4 / 5
based on 5 votes

Related Articles:

Website Copywriting Converting Site Visitors to Regular Customers!

by: Michelle Grace Tapire (July 23, 2008) 
(Writing and Speaking/Copywriting)

Using Expired Domains to Turn Regular Visitors to Paying Customers

by: Bill Pratt (January 21, 2008) 
(Internet and Businesses Online/Domain Names)

Internet Marketing: The Secret Magic Of Converting Your Website Visitors To ..

by: I-key Benney (February 28, 2005) 
(Internet and Businesses Online/Internet Marketing)

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

by: Peter Prestipino (August 09, 2004) 
(Internet and Businesses Online/PPC Advertising)

3 Must-Have Website Features that Convert Visitors into Customers

by: Donna Gunter (March 07, 2007) 
(Internet and Businesses Online)

Streaming Video on Your Website - Convert Visitors into Customers

by: Ole Arndt (June 03, 2005) 
(Internet and Businesses Online/Video Streaming)

Designing Your Website For Your Visitors & Customers And Not The Search ..

by: Anthony Bloch (December 13, 2005) 
(Internet and Businesses Online/Web Design)

Converting Visitors into Subscribers

by: Javier Salces (July 09, 2005) 
(Internet and Businesses Online/Internet Marketing)

Four Tips For Converting Visitors Into Subscribers

by: Ian Basford (October 31, 2010) 
(Internet and Businesses Online/Email Marketing)

Web Website Visitors Essentials - How to Generate Site Visitors From Technorati

by: Akhmad Sembiring (December 23, 2010) 
(Finance/Wealth Building)