A name squeeze page is just a simple webpage designed with the sole purpose of collecting leads. Name squeeze pages have been used by marketers quite successfully for a variety of purposes. The primary purpose is to build a list of subscribers who you can then make offers to.
You probably heard of the saying the money is in the list. A name squeeze page is a very effective way of getting people to your list. Since visitors only has 2 choices when you reach a name squeeze page. They either opt in to your list or hit the back button. By limiting the choices visitors have, you can get a better response which is to sign up to your list.
A name squeeze page does not have to be fancy. In fact, from my testing a simple webpage with 2 to 3 paragraphs of text on a white background works best for me. No fancy graphics, no flash and no animated text etc.
Nowadays with so such spam email flooding into people’s inbox, people are getting irrated by emails all the time and it’s only going to get harder and harder to get visitors to give you their email addresses.
In order to get the visitor’s email address, sometimes you need a bait. It could be a free report or a piece of software related to what they were interested in. In order to get it, they would have to sign up to your list first.
Another important point to note is most autoresponders require double opt-in confirmation to comply with the Can Spam Act. This means the subscribers need to check their inbox and click on the confirm to subscribe link in order for him/her to be added to your list.
You must stated this clearly on your name squeeze page or on the following webpage after they have signed up. Believe me, there are visitors who do not know they need to double opt-in after signing up to your list. This is particularly true for non internet marketing niches.
You might want to also phrase your words carefully since most people outside of internet marketing do not know what double opt-in means.
Name squeeze pages works. That’s why you probably see a lot of marketers use this technique to build large lists of subscribers. If you are in the business of lead generation, then name squeeze pages are important to you and you should get one up as soon as possible.
Find out how Ricky uses name squeeze page and a secret list building method to build a 5,294 strong responsive subscriber list in 7 days .