Owning and operating your own small business can be a challenging lifestyle. Most small business owners wear several different hats to work everyday. Depending on the type of business you have, you could be hiring and firing employees, dealing with customers, ordering product, shipping and receiving, collecting money, making deposits, and did I leave anything out? Yes I left out maybe the most important task of all. Advertising and Marketing. This should include internet marketing for your small business as well.
Generally most small business owners are used to meeting with their yellow page rep once a year to order their ad. Other than that, many small business owners tend to use a shot in the dark approach to marketing. Business is good, don't do anything. Business is bad run a newspaper ad, or send out a direct mail piece. This is reactive marketing at it's worse.
So how can you set up internet marketing for a small business such as yours?
First of all, understand that whether you sell a product that anyone can use worldwide or if you are in local market you need a website. Having your own website tells your customers that you are in business to stay. You are not a fly by night company. Plus a well organized website can offer all kinds of information that your customers can use to learn more about your company and the products you offer.
An important part of your website should be a sign up form offering something of value for free. Since people go to the internet for information, offering a free report or free eBook relating to the content of your site is a great way to go. If you are a hair salon offer a “10 Free Hair Styling Tips" report. You could even write a series of short reports and compile them into an eBook about “The Do's and Don't of Styling Your Hair. "
In conjunction with your free giveaway offer a free monthly newsletter that you can deliver by email for them filling out the short form on your website. You can use this newsletter to keep your customers up to date on new products, any sales or specials you are running, and more free tips that they could find useful.
You do not have to have the world's greatest website with all kinds of flash and animation. As a matter of fact, the simpler your website is the better. It will load quicker when your customers come to your website and it is easier to get across the information you want them to see if they are not distracted and leaving before they see everything on it.
Hopefully this article has given you some ideas on how to use internet marketing for your small business. If you are not marketing your business on the internet you may be losing customers to your competitors because they probably already are!
Who could refuse a free education in internet marketing? Online Biz Products is the ideal place for you to go if you wish to start earning online. Every aspect of internet marketing is covered at http://www.onlinebizproducts.com