One of the key measurements of everything you do is how much money do you make when you send out an email? One of the easiest ways to track this is to track how much money you make on an individual email.
What I mean is this. If I send out an email promoting a $5 product and I get 200 opens, 100 click throughs, and a 10 % conversion rate, I have sold $50 in product.
Now I can send out another email promoting a $50 product, only get 100 opens, 50 click throughs, and a 4% conversion rate, but I have sold $100 in product. Which of the emails was most profitable?
Of course the second was more profitable, although if I had looked at the metrics, it would not have appeared to be so.
Therefore, one of the things that I do is to keep track of how much money I make per email.
Currently I have about 1700 unique subscribers and I make about $60 per email I send out. I try to send 2 emails a day, but it is interesting: when I send out 3, I still get the same average per email. Now, I do not send the 3rd email most days, because I fear irritating my list. Keep in mind, some people are on several autoresponders and then I send out 2 emails a day to everyone, so some people might get 5 on some days anyway, so I am already pushing it. Maybe I should add the 3rd email! Seriously, though, I think I am at my limit – in dollars per subscriber per month, and in emails per day.
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Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.