One of the most important things when you write emails is to think about writing the emails to a specific person. Each person on your list is just that, a person, not a number, not an email on your list. So when someone reads your email, it should read like you have personally addressed it to them. And I am talking about more here than using your autoresponders’ personalization feature. I am talking about writing the email as if you were talking to one person and one person alone.
One way to make this work (and I really believe this starts in your head, and is not a one-two-three formula like you might like me to give you) is to envision one person to whom you will write every letter. If you have to to make it real, have a good friend of yours join the list, and have him agree to read every one of your emails when it comes out, and reply to you on each one. Tell him to imagine that he is a reader, not your friend, and to respond to you the same way he would if he wrote someone he didn’t know personally. Now your responsibility here is to not take anything personally that he writes to you. But what this will do is put you in the right ‘friend’ frame of mind when you write, and you will get a feel for how others are viewing your letters.
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Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.