This is probably one of the trickiest things to do when you are getting started, because you obviously don’t know what to say.
This is also tricky because it gets into the age-old question of how much content versus how much sales material in the first 10 emails or so.
If I were to answer this question outside of the scope of this book and the obvious topic of this book, maximizing your total income, and I were just focusing on subscriber loyalty, I would give you a recipe for the content versus sales pages concept that would look a lot like this:
Send content the first 3 emails, then send a free gift, then send 2 content emails, then send a sales offer, then some more content, then a free gift, then a sales letter…and so on.
I think that is a perfectly good email campaign, especially for some one who is just getting started online and is likely to make lots of mistakes with their email copy. (Not that experts don’t make mistakes too, just that as you gain experience, and you test, your mistake propensity should go down).
However, through intense testing using my autoresponder service, I have discovered that even with that formula (or at least a campaign very similar to that in nature), email open rates and click through rates go down significantly after the first 5 or so emails.
So the problem with that is that just when I am beginning to offer the sales material, people are not opening as many of my emails!
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Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.