Imagine that you are building a new house. If you are building that house without a blueprint, what is going to happen?
Perhaps you are going to dig a big hole for the foundation, and then you are going to pour the foundation.
Then you are going to begin to build the walls. You are going to call a plumber to come out and put the pipes in so that you have running water. And he is going to tell you that it is going to cost $5000 more because he is going to have to break out some of the foundation so that he can lay pipe underneath your house.
If you had worked with a blueprint, you would have seen that you needed to have some of the plumbing pipes put under the foundation, and you would have had the plumber come out and put those pipes in before you poured the foundation.
It is the same way when you are list building. There are specific steps that you need to follow as you build your list so that when the list is built it will make you money. For example, if you want to build a big list of people who are interested in buying a big manual from you, but you create the list by giving away cheap samples of something that isn’t really related, what are you really building? You are building a foundation of subscribers who are willing to accept cheap stuff for their harddrive, not subscribers who are willing to pay big money for a manual that will teach them how to make big money online.
So you must build your list with the end result in mind, and the only way to really do that is to work with a blueprint. You must know exactly what you want from your list and then create a blueprint that spells out exactly what it is going to take to create a list that will do that for you.
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Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.