Create a website, send out mailers, make sure you are on top at the search engines, etc. , etc. this is exactly what all marketing strategies have to tell you especially if you are in an online business. But what has been completely ignored is the fact that people who do definitely the browse Internet every day could be interested in your services. So, what are your plans to attract them towards your business? Read on to discover some offline marketing strategies for an online business.
Increasingly, offline channels of communication can at times leave a stronger mark than online means. How often do we go through the advertisements that pop up on our screens? Rarely! Yet if the same advertisement reaches us by means of a colorful pamphlet, we might just pick it up out of curiosity. Also, stationery and other such items can be easy reminders. So, while planning the marketing initiative for next season, do give a serious thought to offline marketing strategies for online business.
Of course, you have created a catchy, easy-to-remember name for your online business. So now, just go ahead and make sure that everybody knows it well. Get it printed wherever you think you can. Distribute pens with your URL printed on them. Have some calendars printed or New Year’s cards for the prospective clientele.
You can have catchy and bold advertisements printed in newspapers and magazines. Writing just the name of the website can create the desired curiosity to find out more about you. Distribute free plastic bags embossed with your name and website URL on them. And most importantly, make sure that all written communication from you has your details printed on it. Do not use unbranded paper; you never know when and where someone might see your information and get in touch with you.
Hanging banners with glossy colors and brief details about your website at the next neighborhood gathering could be of help. Local cable TV advertising (comparatively less expensive than national channels) can be an effective tool for reaching out. Get some pamphlets printed and distributed to create awareness. Seek contacts from various networks (online or offline) and send them your company details and offerings.
Remember, the goal is to reach out as wide as possible and build up a name for your company. The idea is not to discourage the use of online channels to market; they, in fact, are your bread and butter. Rather, you want to have an overall coverage in terms of reach and age groups. Therefore, you should couple your existing online marketing strategies with the suggested offline means of promotion and attain that extra edge over competition.
Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.
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