Forum Marketing Explained


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Online forums are excellent for internet marketing, forums allow you to build a relationship and interact with your target market and also allow you to drive traffic to your website. Forums should be treated like a goldmine because that's exactly what they are.

This article will show you how to use forums in your marketing campaigns. If you follow these simple steps then you will be able to take advantage of forums related to your niche.

Find forums that are extremely relevant to your niche. It is no good going to a gardening forum and trying to sell them information about painting, it just wouldn't work, you need to find forums that are where your target customers would usually visit and hang out if you want to achieve the best results. You can find forums related to your niche by going to google and searching for “your market forum". There are thousands of forums all over the internet and there is more than likely one or more that will fit your exact needs, just have a look for them.

Always read the rules and have a clear understanding of what is allowed and what is not allowed, if you are banned from a forum for breaking the rules, even if it is unintentionally, you will obviously not be able to use that forum to profit from. Know the rules and abide by them or you may lose a source of highly targetted customers.

Contribute relevant and quality information. Your main goal for posting on a forum may be to gain email subscribers or make sales but you must treat it as though you are just there to talk and discuss topics on the subject, if you go to a forum and just make posts in order to gain exposure then you will not be rewarded and will probably find yourself banned quickly, instead you should only post when you have something of value to contribute or if you have something important to say on the subject in discussion. Treat it as though you are really talking to people face to face and try to build good relationships, this will be better for long term marketing.

Stay away from “flame wars" as some people like to call them. A “flame war" is just another name for an argument taking place in a forum and arguing in a public forum is definitely not going to be good for your business, even if you feel strongly about it and think that most members would agree with you, it is simply best to stay away from arguments and just not get involved at all.

Respect the administrators and moderators. These are the people that run the forum and keep everything in order, so it would be best to not get on the wrong side of them and try not to annoy them. These people have the power to ban you from a forum and in most cases they will do if they think they should. Respect the decisions these members make and do not argue with them.

Look out for what the forum members want. Forums are excellent places for researching and finding out exactly what a market wants, there are posts about problems people have, things people want, things people are looking for, things people are not happy about and so on, all these things open up an opportunity for you to give them what they want. If multiple posts are being made about something and many people are in agreement then you should try and find a way to solve their problems and give them exactly what they are looking for.

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