Presentation is just as important for an Internet Marketer as it is for an offline marketer. However, many people neglect this, thinking that I can work in my underwear and still make loads of money. It may be true but think of how much more you could make if you pay a little bit more attention to your presentation.
If you have any question about the power of presentation look at the food in a restaurant. You want it because it looks good enough to eat. Go to a nightclub and you are attracted to the people that look good. You buy cars, homes and cloth because they look good or your going to look good in or with them. The way we present things tells us the value we place on it in the first place.
If we chose to display something in a sloppy manor we announce to the world that we do not believe in what we are doing. It does not matter what kind of product or service we have to sell if we do not believe in it, it will show through loud and clear. You need to believe in your product enough to care enough to present it in an appealing manor.
The key here is that your presentation needs to be visually appealing. You will not order a dish at a restaurant unless it looks good enough to eat. Why would you buy a product or service online unless it looked good enough to eat? Most people will come to a site and you have only a few seconds to get their attention and hold it.
The idea is to be able to present your message in such a way to get the visitors attention and keep it so they will be interested in looking at what you have to say. The attention getting mechanism must not over shadow what you are saying or doing. This means that when the visitor does leave your site they remember the product or service and not what got their attention.
This will allow them to recommend it to others because the product or service was memorable. This can be a fine line to walk and it happens all the time. There are product today in which you can remember the ad for a product but you have no clue what the product was that was being advertised. This could spell disaster for your product and your business in the long term.
You can use type fonts, color and shapes to catch someone's attention. You can use images and perhaps even a little sound but don't over do the sound. Too much or too loud will push people away just as fast as bad sound or a bad image. The idea is that you are making a first impression with a potential new customer and you need to make it a good one.
The image and the presentation should be a reflection of you and hoe you do things. The customer will be able to tell if the wording, images and other presentation features are contrived or forced. They will also be able to tell if it is an accurate reflection of you and the way they do things. You are setting yourself apart from anyone else selling your type of product because that is how you get business.
Gordon Lee provides free education to how to make money online @ http://www.ReadyInfoToGo.com - Internet Marketing Resources & Training for online business to make you a strong steady income. Instant free access to all resources by visiting http://www.ReadyInfoToGo.com