What is a product launch? A product launch is what you do to get your newly created product into as many hands as possible at the very beginning after you have created the product.
So what is an effective product launch? I think for various people an effective product launch would mean something different.
Is an effective product launch one that makes you $1,000 in a week? Or $10,000 in a week?
That is going to depend on your perspective, and how much money you have been accustomed to making online.
You also have to think about this. Would you rather make $1000 selling 20 copies of a $50 book to your own list, or make $1000 selling 200 copies of a book through affiliates where your cut is $5 each after commissions and merchant fee? Only you can make that decision, although for me, I would currently rather make more selling less. That may change in time, but I like the stealth approach. Not many people know about me, but the ones that have gotten to know me know that I deliver gold.
So in either case, once you have determined what is an effective product launch for your style, the product launch must result in the desired results.
So how do you do it?
1) Set a date for your product launch and stick to it.
2) Tell your existing list, customers, and affiliates, that it is coming soon.
3) Create your sales page early and start to send traffic to it. Instead of a payment link, put in an autoresponder so that visitors can get advance notice of your product when it is launched.
4) Have your sales page running on time and be able to deliver as soon as the product goes live. If you have an affiliate program, test it by buying from yourself, then send an offer to a part of your list so they can try it out. Once you know it works, send it out to everyone.
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Sean Mize is a full time internet marketer who has created over 350 articles in print and 8 published ebooks.