Are you frustrated at not being able to rank at the very top positions in the major search engines like Google, MSN and Yahoo? After all, you’ve got a fantastic website that’s just crying out to be taken seriously by the potential flood of traffic waiting around the corner…right? The trouble is, unless your website appears high up on the first page of search engine results you might as well kiss good-bye to any meaningful traffic stopping by.
For obvious reasons the algorithms Search Engines use to determine where a website ranks in its index is a closely guarded secret. However, there are some simple techniques you can employ both on page and off page that will greatly improve your chances of reaching the top of any search engine.
One of the most important areas of SEO or Search Engine Optimization are Keywords, and how you use them. The biggest mistake that webmasters make when choosing keywords are to use the most popular ones. On the face of it though this may seem like a good idea as the more popular a keyword is the more traffic it’ll generate. The trouble is that competition for these big keywords is extremely fierce, with literally millions of other webmasters competing for the highest search engine rank. With so much competition you‘re more likely feature in mid table obscurity than be on the first page of Google…
It’s far better, especially if your Website is relatively new to go after what is called the long-tail keywords. These highly specific keyword phrases tend to be around four or more words in length, and if chosen well can provide excellent traffic to your website with much less competition.
Here’s an example:
The Keyword phrase of ‘Weight Lose’ is highly competitive with over 75 million competing websites and an Overture monthly search of just under three hundred thousand. You would be mad to try and optimize your Website for this keyword phrase considering all that competition. Far better is the keyword phrase of ‘Lose Weight Fast’. The competition for this is still relatively high, but at approximately 3 million you can see it’s significantly less, and therefore would be easier to achieve a top search engine rank.
The trick is to find keyword phrases with a high monthly search and a low competition.
For free information on how to achieve a better search engine rank by using natural search engine optimization techniques make sure you visit http://www.better-search-engine-rank.co.uk today.