Here's a novel way you can increase your sales by up to 400%, which I learnt from the master marketer, the great Gary Halbert.
When you have a list of online subscribers, offer them something free. This must be a physical product, such as a free sample of your product, a cd, a dvd or printed book.
So why would you want to go to all that trouble, messing around with stamps and padded envelopes and staggering down to the mail box, not to mention turning your face against the very aspect that is so attractive about the internet - zero delivery and fulfillment costs?
Three reasons, actually!
- Being a physical product endows a far higher perceived value than digitally delivered products, such as streaming audio, video or e-book.
- It makes you stand out from the crowd. Your prospect will be more than thrilled, because they will realize you took the trouble to send out this free gift when all you really needed to do was send it digitally.
- In order to receive this free gift, your prospect needs to give you their home address. This means you can send occasional mail shots, which - by its very nature - will be read, even if it then ends up in the trash. An e-mail, on the other hand, might be simply be deleted unread.
The bottom line is this: with a good mailing piece, your conversion rate could be up to 400% better than the same sales letter on-line! So, don't be a one dimensional marketer - use all the weapons at your disposal!
Copyright 2006 Paul Hooper-Kelly and www.InternetMarketingMagician.com
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