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You've probably heard the story of the tourist who stopped the old timer to ask the way and the old timer replied, “If I were you, I wouldn't start from here!".

That's actually wise advice, if you're planning for on-line success, and here's why.

It's far easier to figure out how to get somewhere, if you start from where you want end to up, and work backwards. So, if you want to make the usual internet target of \$1,000,000, the way to work towards this is to reverse engineer your steps back from this target.

First you need to know the profit you make on your products. Let's say, you make a net profit of \$17 on your entry level product, \$85 on your next most expensive, \$237 on the next and \$1,478 on your top of the range item.

More than that, you now have a handle to see how much traffic you need to generate to make the link between where you are now and where you want to be. To do this you need to calculate how much each tranche of 10,000 visitors is worth to you. And that's now just a simple matter of adding up all the profit you made by selling your range of four items. That totals \$37,513. Divide that total by 10,000 (\$37,513 divided by 10,000) = \$3.75. That means that every visitor to your site is worth - on average - nearly four bucks, even if they never buy a thing. You can now also see the validity of Vilfredo Paretto's 80/20 rule, because the bulk of your profits has come from the vital 20% of your original 10,000.

So, if you have a target of a million dollars, all you need do, to find out how many total visitors you need to visit your site, is divide \$1,000,000 by \$37,513 and multiply by 10,000. This comes to a target of 266,574 visitors to aim for. Break that down over a couple of years and it comes to just over 11,000 a month, which is not an unreasonable amount of visitors, to build up to, provided you are smart and lay proper foundations that are free and will continue to attract quality visitors for months - even years - to come.

These are, of course, hypothetical figures and theories are all very well, up to a point. But let's suppose, despite your best efforts, you can only get 5,000 visitors a month. Does that mean you will only be a half-millionaire? Not at all. Because there are many things you can do to increase your visitor value from \$3.75 each and get it up towards eight bucks. That will make up the shortfall of visitors by squeezing double the value out of your existing visitors. You can do this in several ways. You can survey your satisfied customers and ask them what other products they need and provide them. You can offer affiliate products you have tried and tested (but don't risk your customer base by offering any old stuff). You can create a member's area for a monthly fee.

Believe me, when you get to that stage the level of success you have already achieved will impact on your confidence and you'll have more ideas than you have time to action.

Copyright 2006 Paul Hooper-Kelly and www.InternetMarketingMagician.com

You can get tons more useful insider secrets, free articles, free software, product reviews and much, much more at http://InternetMarketingMagician.com/

And Paul has also written an amazing new FREE course for you: “Zero To Hero In Seven Days", so grab your copy now, before it disappears! Free_Internet_Marketing_Training_Course

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