There are tons of resellers out there. Cheaper ones don't always make the cut: sometimes it matters that a vendor is close by and available to give tech support and other vital forms of assistance to its customers. Here are just a few of the many good reasons why you should consider UK reseller web hosting, above hosting offered in other countries.
Let's get one thing straight - UK reseller web hosting is not the same as UK web hosting. This doesn't mean the server will be located in the UK. It just means that the reseller service - which is essentially a marketing arm of the web host - will be located in the UK.
Ideally, a reseller vendor offers a great many useful services, not just the ability to pass a customer on to a web host. But this is also being done by some resellers. A reseller vendor, for example, could dispense of web space and then just gets a commission from the total sale, leaving the customer entirely in the care of the web host. A reseller and a web host could arrive at an agreement like this, and in such a system the reseller puts out nothing by way of cash. This system works to the advantage of the reseller and the web host - though price-wise, it may not be so grand for the customer.
There are other means of reselling, however. Another popular way is for a reseller to buy a large amount of web space from a web host, and then redistribute this space in smaller chunks to interested buyers. Besides offering maximum flexibility of usage, this method also works to the benefit of the customer, because if one buys smaller web space and transfer allocation, one can expect to pay so much less than if he or she would buy a large amount of space directly from a web host, quite like the reseller did.
Web hosts don't usually offer very flexible accounts. Their smallest package is sometimes rather large even for individual use. Sometimes a customer will want only 200 mb of space, or less - what web host offers that little? Chances are, if you find a site that offers that little space as a starter package, it is the site of a genuine reseller - whether or not it is explicitly stated.
The advantage to having UK reseller web hosting is that the marketing aspect of web space sales is localized. A customer can talk to a UK-based customer representative for inquiries and such, and communication mishaps are minimized.
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