If told you you could generate 100 subscribers a day via PPC campaigns, do it with no out of pocket costs, what would you think? That I was crazy? That it isn’t possible? Or that this is just another ludicrous sales pitch?
How about none of the above?
Let’s do some simple math. Let’s assume 100 subscribers, for easy math.
Let us assume that you drive 300 visitors to your web site via PPC campaigns, at an average cost of 25 cents per visitor. That is a 75 dollar cost.
So your average subscriber costs 75 cents ($75/100).
So your breakeven to make this happen is 75 cents per subscriber.
What conversion rate do you need to gain 75 cents per subscriber? On a 10 dollar product, you need a 7.5% conversion rate. On a 20 dollar product you need a 3.75% conversion rate. On a 47 dollar product, you need only a 1.6% conversion rate. And keep in mind these conversion rates are only on subscribers from your PPC campaign, not your click throughs. These are visitors who liked enough about you and your site to become a subscriber. And with most PPC, where you pay after you get the clicks, you average a few weeks before you pay for the PPC. This means not only do you have the initial contact to make the sale, but also a few more contacts via email.
Give it a try. Word to the wise: Test everything you do, and monitor every PPC campaign daily.
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Sean Mize is an online author and internet marketer, and produces internet marketing training materials.