So you've listened to the blog marketing experts and understand how blogging can grow your business. Now what? Well, besides creating a business blog and blogging at least twice a week, there are of number of other things you can be doing to further enhance your blogging for business activity. In this series of ‘plain-English’ articles, I'd like to share 5 powerful tools and techniques to really boost your business blogging strategy.
Part 3 - Article Marketing
In Part 2 of this series of articles, I mentioned how links FROM other websites to YOUR blog or website helps raise your Google Page Rank. There are plenty of articles on the Net which will explain more about linking and page ranks, but accepting that it works, this third article will explain how in just a few hours you can really boost the number of ‘inbound’ links by doing something called ‘Article Marketing’.
Article Marketing does exactly what it says on the can. It's all about creating useful articles which you then syndicate via an engine like eZineArticles.com in order to get your own URL and call to action out there in a big way. Not only will it raise your page rank, but it will also raise your profile and put your work in front of a far wider audience than you are currently reaching alone.
Indeed, this article is an example of article marketing at work. At the foot of this article, if the publisher who has picked it up is playing by ‘the rules', you will see a link to my own blogsite. It's part of what's known as a Resource, Biog or Bio box - an essential part of article marketing which sadly, many authors fail to use with best effect.
New-Jersey based Copywriting Consultant, Dina Giolitto of Wordfeeder.com has written a number of invaluable articles on the subject, but in a nutshell, you want to create articles which follow 3 simple guidelines
1 - Keep your articles to somewhere between 300 and 800 words and break it up with clear layout techniques, eg. bullet points and subheadings.
2 - Ensure the content is useful and well written ie. don't bang out a poorly written sales pitch.
3 - Create a great resource box which means a short indication to your services, a compelling call to action and no more than one live link.
If you follow these ‘rules', there's no reason why within days of syndicating your material you couldn't have dozens of sites pointing to your blog or website.
Copyright 2006 Claire Raikes. All rights reserved.
Discover more business-boosting blogging tips like these on the BusinessBlogAngel's Advanced Blogging Teleclass training series where consultant and coach Claire Raikes breaks down the theory and leads you ‘step-by-step’ through the practice too.
Through her blogsite, podcast and speaking engagements, BlogAngel Claire trains and advises ‘people in business’ on all aspects of blogging and blog marketing. Visit http://www.BusinessBlogAngel.com where it's all waiting for you.