Private practice marketing, to be successful, requires a steady flow of referrals and new clients.
True, but how do you accomplish this.
3 Simple Steps
There are really only three things you must do to get a steady stream of new referrals and clients. The challenge is to do them consistently.
Step 1 - Get your name in front of referral sources
First things first. You have to get your name in front of the people that refer your type of client. Make the call, get the appointment, find out how you can help them, give them information about you that they can use.
Step 2 - Do good work
Well, duh. But this step often gets overlooked. When you do good work and show people that you care, your practice will grow. When you do good work, your clients grow to know, like and trust you, and so do your referral sources.
Step 3 - Keep your name in front of referral sources
This is the most overlooked and neglected step of the three. You must follow up, follow up, follow up, and follow up some more. One way to help remind you to follow up is to remember these words:
The fortune in in the follow-up
Visit www.BuildingYourIdealPractice.com for tips and tools for creating your ideal private practice. Subscribe to our f-ree Getting Clients Newsletter and check out our teleclass programs for building the practice of your dreams. Jeff Herring is the President of BuildingYourIdealPractice.com and is a mentor coach for private practice professionals.