Google’s got a problem. We’ve all seen it. We’ve all had to deal with it. We’ve all been frustrated by it.
Enter a search term at Google and about a quarter to half of the results on the first page will be garbage. A couple of meaningless paragraphs and plenty of ad units and in-your-face banners.
The SEO is excellent. The content is terrible. And you can be sure the revenues are rock bottom too.
I’m not interested in building sites like that, and no one else should be either. They’re a waste of time for the publisher and they’re a waste of time for users too.
And they’re also completely unnecessary.
Creating top quality content - the sort that builds loyal users and gets ad clicks - is easy. You don’t have to be a Pulitzer Prize-winning journalist to create good articles. And you don’t have to write like Hemingway to create Web pages that bring users back.
You just have to write the sort of content that people find interesting. That’s all there is to it.
The best judge of whether an article is interesting is you. If you find your content enjoyable to create, there’s a good chance that your users will find reading it appealing too.
One of the easiest ways to create interesting content is to write product reviews. Whatever you like to do in your spare time is going to have plenty of products. That’s true whether you’re playing golf, building home entertainment systems or doing home improvements.
You already know which of those products are the best and which are disappointing.
Write short reviews of the products you own - or would like to own - and you’ll provide valuable information for users.
And you’ll also bring up highly targeted ads.
When you’re looking to create a new site rather than pick topics that you know have high-paying ads, pick topics that have high interest for you. You’ll be able to create better content, and you’ll have more users who will return regularly and give your site a solid base.
Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code . To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com