Your first step should be to add a web opt-in form to your existing web page. There are several ways to do this. You can simply add it to your first page, offering a mailing list of information. To increase sign-ups, offer a free gift to each person that sign ups. This gift should be one that costs you little to produce and deliver, yet has a high perceived value to the subscriber. The easiest way to do this is with an electronic information-based product, because your delivery and production costs are low. For example, you can offer a free ebook or free ecourse to anyone who subscribes to your list.
Your next step should be to create a squeeze page for your site. This can be used as a main entry point for your site, or can be used with your advertising campaigns as a way of collecting information from new visitors.
This squeeze page will be a separate and free-standing page. The only purpose of this page is to collect visitor’s information.
Your squeeze page should include the following elements:
1) A headline. The headline should stand out, and literally draw the visitor in to the page. This headline can promise some information, make a claim, or ask a question.
For example, if you have hair care web site, you headline might read something like this:
Imagine radiant, beautiful hair starting today!
How to give your hair the gloss you’ve been looking for!
If you have a weight loss web site, maybe your headline would read something like this:
Lose 25 pounds before Christmas-and keep it off during the holiday season!
How to lose weight without hunger-guaranteed!
These are all headlines that lure the visitor to read more.
Next, you will have a short paragraph either giving some useful information or listing some of the other things you can do for them.
At the end of the paragraph, you will ask the reader to opt-in to your list.
This will read something like this:
To join a free mailing list with more tips just like this, simply send me your name and email address.
To receive more free tips like this, simply fill out the short form below.
To receive my free ebook “How to Lose 10 Pounds Per Month Without Hunger”, click here:
To receive my free Ecourse “Everything You Need to Know About Shampoo Before You Buy Another Bottle”, click here:
I also include a promise about the confidentiality of their name and email address that reads something like this:
I hate SPAM, just like I imagine you do. I promise I will never sell, lease, rent, or give away your name to anyone, and that you will never receive any SPAM as a result of this mailing list.
One thing that is important here, if you include a line like that, you cannot ever sell your list (or lease it, whatever).
This has been an excerpt from “Step by Step Guide to Building an Online List”, a step by step report on building massive lists. To read more by this author, simply follow this link: Internet Marketing Secrets
Are you interested in learning how to build a responsive mailing list? Click here: List Building