Marketing your home business can be a difficult challenge when you first start out.
Your budget can quickly become depleted as you purchase computer equipment, order books and software to help you learn more about your field, and install equipment that can help you communicate with your clients.
However, good marketing is crucial for your business because it can help you become a recognize resource in your field and help you obtain clients for your new business.
So how do you overcome that?
Well. . .
Here are several inexpensive ways for you to market your business when you’re first getting started.
If you don’t yet have a web site, you should consider setting one up immediately! Over 900 million people around the world have access to the internet, so having a strong web presence is no longer an option for home business owners. Because you don’t have a physical presence in a shopping mall or spacious offices in a major office complex, having a web site is even more important for you as a home based business owner.
Now, you may think that having a web site is expensive, and it can be, but you can also get a basic web site that communicates your marketing message for a relatively inexpensive price. Many web hosting companies offer free design tools to help you build your own site.
If you’d like to enlist the experience of someone more knowledgeable, you can barter your services in exchange for those of a web designer or hire a student from a local web design program to design your site for a lower price than an experienced professional.
Teaching a class or giving a presentation can help you effectively market your services – and you can even get paid for your efforts! What can be better than getting a free marketing opportunity and getting paid for it at the same time? If you have a specialized skill or knowledge that you use in the course of your business, you can volunteer to speak to local community groups, nonprofit organizations, or student groups on your areas of expertise.
The great thing about giving a presentation for another organization is that the representatives of that organization usually take care of the publicity, advertising, and logistics of the planned presentation. When you teach your class or give your speech, be sure to be well-prepared and have plenty of business cards on hand so people can get in touch with you when the event is over.
Additionally at the end of the event you may have what’s called “back of room sales" where you can either sell your products or services to those that are interested. Hey, why pay more to get the same customer? Another thing to keep in mind it that many savvy marketers also video tape their presentations and voila they now have a product they can sell on DVD for a great price!
Using existing customers to market your products or services is also a free marketing technique that can be used by home business owners in any field. When you perform work for a client or sell your products to a customer, they can go on to market your business in many ways. Some customers may write a testimonial for your web site and others may refer their friends and family members to your business.
The best way to get the opportunity to take advantage of this type of marketing is to put your best efforts into every customer relationship. When you go out of your way to serve your customers, they’ll be more likely to recommend your company.
Marketing your home business will take a great deal of time and effort, but starting your marketing efforts shouldn’t be unreasonably expensive.
By following the tips outlined above and discovering inexpensive marketing tips on your own, you’ll be on your way to a successful marketing campaign and a greater chance of success!
Copyright 2006 Rasheed Ali
** Rasheed Ali is CEO and founder of the Internet Coaching Academy http://www.InternetCoachingAcademy.com where he and his team of internet business experts are helping people from all over the world start, build and profit from their own internet business. He also offers a FREE newsletter and gives away a video course on building a home based business on the internet. **