Already on ArticleSlash?

Forgot your password? Sign Up
  Articleslash »
» Agents Marketers

Agents Marketers & Insurance Article Category 

Articles about or concerning Insurance Agents and or or Marketers, Tips for Insurance Agents and or or Marketers.
Latest Articles

Breaking News Insurance Marketing Tips to Help You Pump Up Profits in a Perilous Economy?

by:
 David T. Johnson (July 03, 2008)  A classic speech called Acres of Diamonds shares the tale of a farmer who was looking for riches and walked away from his farm in search of wealth only to discover years later that the farm he sold was actually littered with acres of diamonds. The farmer did not know what to look for and that is why he was within reach of wealth, but died a pauper. Small business owners such as .. (Agents Marketers)

A History Marketing Lesson to Insurance Agents

by:
 David T. Johnson (July 03, 2008)  Insurance agents all over the U. S. right now are under fire because Insurance marketing is not working and most insurance agents blame the economy. The insurance agent struggles to get new insurance leads and their home office is not letting up on the quotas for production. And the biggest challenge of all is the combination of a perceived down economy, the lack of ways to get new .. (Agents Marketers)

Insurance Marketing to Generate Massive Insurance Leads Volume 1

by:
 Peter Ryan (June 30, 2008)  Everything begins with your positioning. How do your clients and prospects look at you? If you don't know how they see you, then answer this question. How do they treat you? That's simple enough to discover. If you are like most producers, regardless of whether you are selling life insurance, health insurance, P&C, commercial lines or any other type of financial product, you are seen .. (Agents Marketers)

Who Makes $100,000 Thru Life Insurance Sales?

by:
 Donald Yerke (June 23, 2008)  THERE ARE 5 CATEGORIES OF PEOPLE RECEIVING INCOME FROM LIFE INSURANCE SALES 1. Agents with under 4 years experience 2. Overly captive mainly property & casualty agents licensed to sell life insurance 3. Semi-independent agent/brokers 4. Independent insurance brokers 5. Insurance companies and all their distribution channels of insurance recruiters and marketers. INSURANCE COMPANY .. (Agents Marketers)

10 Ideas For Insurance Content

by:
 Jason Hulott (June 20, 2008)  Working with lots of online insurance companies, we are always amazed at the lack of content on their websites, yet insurance companies sell some of the most complicated financial products online, so why are they not educating the customer as best as they can so that they can make an informed decision. This can only be done by adding content. Maybe it is because they don't have idea .. (Agents Marketers)

Make Yourself an Insurance Specialist Now

by:
 Donald Yerke (June 20, 2008)  DETERMINE YOUR INSURANCE SPECIALTY Examine and assess thoroughly your entire product line of available products. Next establish by looking at your past sales the one product you are most successful at. In addition clarify that this insurance plan is the one you are most comfortable selling. For example say your product chosen was major medical insurance. That in turn establishes you .. (Agents Marketers)

Independent Insurance Brokers Improve While Insurance Companies Do Not

by:
 Donald Yerke (June 19, 2008)  INDEPENDENT INSURANCE BROKERS CHOOSE TO BE INDEPENDENT Their concept is since the insurance company is rarely paying any of their expenses, then the insurance or brokerage companies should not control them. Very important is the fact that independent insurance brokers are free to choice whom they license with and who is no longer providing the service or products they expected. The .. (Agents Marketers)

Creating More Sales Overrides by Not Going After $100,000 Sales People

by:
 Donald Yerke (June 19, 2008)  THREE TYPES OF INSURANCE AGENT RECRUITERS First are those who do not spend over $1,000 a year recruiting. Next are those marketing recruiters relentlessly pursuing the $100,000 Salespeople or those agents they THINK are making a six figure income. Last are wise insurance marketers who realize they can make more sales overrides ignoring the $80,000 to $100,000 salespeople. LOOK AT THE .. (Agents Marketers)

Internet Advantages Overlooked by National Brokerage General Agency

by:
 Donald Yerke (June 18, 2008)  A NATIONAL BROKERAGE AGENCY MISSES THE OPPORTUNITY. Google and the internet are national and even international. This means Google's Adwords used by local, state, and regional agent recruiters automatically are put at an disadvantage. For example, look at a smaller regional advertiser with a territory of Washington DC, Maryland, and Virginia. If their contract is for this area, any .. (Agents Marketers)

Attention Insurance Brokers and Agents Improve Your Sales Per Gallon

by:
 Christopher Frett (June 18, 2008)  Crude oil prices have surpassed $130 per barrel and some experts are speculating it could exceed $140 per barrel by the end of summer. That means the cost of gasoline, already over $4 per gallon in many areas, could climb to almost $5 per gallon by Labor Day. What impact will this have on your sales? Dramatically higher gas prices means that companies must re-evaluate their entire .. (Agents Marketers)

Unsecured Loans When Small Finance is the Need

by:
 Simon Taufel (June 18, 2008)  When only a smaller financial need is to be met, unsecured loans can be ideal, as there are almost no risks in borrowing the loan, provided you have ascertained some conditions. It is advisable to first take some steps before applying for these loans. Take out your credit report from all the three credit rating agencies. The lenders will study the report minutely in order to assess the . (Agents Marketers)

Why to Turn Down the Move to Sales Manager

by:
 Donald Yerke (June 17, 2008)  A new sales manager is led by a carrot into thinking he is part of the company established money machine. HE IS NOT. WHO IS ASKED TO BECOME AN INSURANCE SALES MANAGER? The office general manager needs sales growth, and having 2 sales managers are better than one and 3 are better than two. If you have true sales ability and are making sales consistently, the general manager is already .. (Agents Marketers)

The Proven Way to Bypass All Sales Resistance

by:
 Donald Yerke (June 17, 2008)  With insurance sales, the more highly the prospect thinks of you, soon after you meet, the less sales objections and resistance you receive. This proven way demonstrates pre-selling yourself as the best way. The strategy begins right at the start of the presentation. YOU MUST BE CONFIDENT When going into a sales interview, you have to be different from a sales trainee. Confident .. (Agents Marketers)

Online Leads Take Work Too

by:
 Teresa Kitchens (June 11, 2008)  Online leads are viewed as the business industry's slam dunk sale. Someone inquiring online about services is a captive audience to an insurance professional's dream. Online lead companies are going to say that they are providing quality leads and your phone will start ringing because the prospect will get your name and phone number in response to the inquiry they request. As in any .. (Agents Marketers)

When You Do This You Lose

by:
 Cheryl Clausen (June 06, 2008)  In a recent Life Insurance Selling article Paul D. Kaplan states, “The insurance industry has bred a bunch of order-takers. " You may not think you're an order-taker, and even if you are you may not realize why being an order-taker is bad for you. When you're just an order-taker you lose and you lose big. It may be hard for you to imagine why the industry seems to have dropped .. (Agents Marketers)

How To Make A Deceitful Insurance Agent Email Blasting Service

by:
 Donald Yerke (April 15, 2008)  Of course the Emailing option sounds better. Instant response, fast contracting, and quick sales add points to the emailing option. Let's delve into why the quick patch to the high up sales kingdom does not and can not work. Here's what the email blast firm absolutely does not want you to know. The Email Company does not have a 250,000 investment. The amount is often closer to .. (Agents Marketers)

The Magic "F" Word for Seminars

by:
 Donald Yerke (April 15, 2008)  The alluring word with sizzling power, is the word Free. It should be an absolute requirement to use it in your leads/attendance generating sales piece. You are already spending upwards of $30.00 to $150 dollars per each salesperson to attend. Mention in your recruiting letter that each attendee has a chance to win a top grade prize. There is no need to mention the prize, especially .. (Agents Marketers)

Insurance Agent Email Blasting to a Two-Headed Cow

by:
 Donald Yerke (April 13, 2008)  Emailing to a large list of insurance agents at a very low cost sounds like a marketers or recruiters dream. Now it is time to bust the dream bubble and head back to planet earth. Yes when email is used in the proper manner, and for the right circumstance it is certainly a bonanza. However when email is improperly used, you may be completely destroying your reputation. Email blasting .. (Agents Marketers)

Transforming Insurance Rookies into Pros with Quality Leads

by:
 Donald Yerke (April 13, 2008)  There are two main reasons why the turnover in insurance agents is so high. The first reason is that agent recruiting managers are not qualified to identify the difference between an order taker salesperson and a salesperson who can quickly adapt the talents to sell insurance. 44% or the agents with sales ability are also going to drop out because they don't how to save themselves. The .. (Agents Marketers)

Insurance Agent Pawns Or Kings? Elimination Leads To Checkmate

by:
 Donald Yerke (April 11, 2008)  No kind of advertising to agents will be valuable if you cut costs on your list. Purchase the list chosen to get insurance agents to reply must use pinpoint targeting. This is achieved by matching the agent's qualities with your offering. Numerous marketers and recruiters attempt using a list of agents costing a penny each. The downside is that usage of this cheap list is likely going .. (Agents Marketers)

Domino Effect Triples Insurance Sales Earnings

by:
 Donald Yerke (April 11, 2008)  Increase earnings immediately for a salesperson instantly rise using the “domino effect. " The options of skepticism or delay are not viable options to you. Otherwise you will be thrown among the masses of salespeople facing the 20 to 1 odds of avoiding failure. Determination to succeed separates average from exceptional. The laws of sales survival say breaking traditional .. (Agents Marketers)

Give Me Leads or Give Me Death

by:
 Donald Yerke (April 10, 2008)  Go into any career sales office with more than 30 agents. Observe that almost any seats occupied are by a newer agent. This projects rather strange and spooky feelings. (Almost like a funeral parlor). Are not insurance agents supposed to be out on appointments with potential clients writing new business applications? Numerous agents are conducting idle chatter with their associates. The . (Agents Marketers)

Florida Insurance Agent Seminars Hit Home Runs

by:
 Donald Yerke (April 09, 2008)  Florida is the #1 state for drawing agents to a seminar. The answer as to why is included in the logic given below. Here's a key factor that outweighs all others. Veteran insurance agents with 25 to 30 years of proven experience decide to end their productive selling career, and get away from the cold and snow. After visiting for many years, they are ready to call Florida their new .. (Agents Marketers)

Florida Insurance Agents Get Top Rating, First Place Rank

by:
 Donald Yerke (April 08, 2008)  The immense Florida insurance database is scrutinized looking for trends, statistics, and numbers, and facts. Contributing analysis is compiled information on usage and lead results, and contracting figures. This comes from insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers, independent marketing firms, and state managing general agents. Florida .. (Agents Marketers)

California Insurance Agents Achieve Top Ratings, With A Rate Of 2nd Among All States

by:
 Donald Yerke (April 07, 2008)  The rating means how we rank the state for independent and semi-independent agents that broker insurance cases. California Gets and Deserves the top rating of 2nd. What a great marketing opportunity this provides not only for recruiting but for outside product sales targeting agents with sizable incomes. California insurance agents were researched and analyzed over and beyond normal .. (Agents Marketers)

Life Insurance Brokers - Critical Mistakes Mistakes To Avoid In The Life Insurance Business

by:
 Lorne S. Marr (April 02, 2008)  Life Insurance is one of those business sectors where there's a fine line between success and failure. As there really isn't much information on the internet for aspiring financial planners, I've decided to compile a list of potentional pitfalls which you need to know about and give tips on how to avoid them. Put these in your daily practice and your path to success should be set - .. (Agents Marketers)

Three Tips For Less Painful Insurance Selling

by:
 Susan Mayer (February 29, 2008)  Like any other sales job, selling insurance, no matter if they are very good health insurance leads and life insurance leads, can be quite challenging especially if you don't know what you're doing. Seasoned insurance agents, however, will tell you that there's actually a way to make selling insurance a less painful experience. Here are the some tips: Warm your warm markets’ warm . (Agents Marketers)

Insurance Sales Success - 7 Steps to Increased Production

by:
 Cheryl Clausen (February 18, 2008)  Increase your production by adding more clients and adding higher value clients. Easier said than done, right? Hopefully, no one ever told you it would be easy to sell insurance or investments. Yet, if you do certain things you can make it easier for yourself. First, identify 3 new prospects each and every day. Write those three names down before the end of the day each and every day. .. (Agents Marketers)

Client Meetings - 10 Tips for Insurance Brokers

by:
 Lorne S. Marr (February 09, 2008)  Client meetings have always formed the backbone a professional financial planners workday. It's undoubtedly the most important element that determines ones reputation and success, and the satisfaction of ones clientele. It doesn't matter how do you sound on the phone, how good your website is or what kind of marketing strategies do you employ, in the end, it all comes down to your .. (Agents Marketers)

Writing Good Content for Insurance Web Sales and Referrals

by:
 Craig Lutz-Priefert (January 31, 2008)  Search Engine insurance agent web sales and referrals work different than human referrals. A person will refer you based on your Brand-their perception of you and, more importantly, what you are doing for them. Successful insurance agents realize their agency Brand is vital and so continually work on customer service and providing a great insurance value for their clients. The long-held . (Agents Marketers)

Annuity Leads Can Double Your Annuity Production For 2008

by:
 Russ Jones (January 30, 2008)  Do you know the number one thing that advisors want the most? If yousaid more new clients, surprisingly, you would be wrong (or at least only partially right). It's actually. . . more time off. All of the other things like: more new clients, make more money, ability to delegate more out to a marketing assistant, increase weekly appointments, etc. . . are all “means" goals. In .. (Agents Marketers)

Life Insurance Leads For Agents

by:
 Munyaradzi Chinongoza (December 20, 2007)  The internet is a universal creation that is used for many different things especially getting information. Life insurance companies take advantage of the internet by giving you the opportunity to request a free quote. After you have filled out an application to receive your free quote an agent will then get it, do their research and send you a quote. A few days later the agent will .. (Agents Marketers)

Insurance Agent Marketing - Creating Your Own Message Helps Sell More Policies

by:
 Craig Lutz-Priefert (December 14, 2007)  In an earlier article we discussed the importance of knowing in at least a general way where you, as an insurance agent, are positioned inside the mind of your customer. Now it's time to craft a message that leverages that position. Notice, we didn't say “create a brand". Your Brand is really Who your company is; what it stands for. Your brand is unchanging, and should be easy to . (Agents Marketers)

Insurance Agents and Positioning - Put Yourself not in Their Shoes but in Their Head

by:
 Craig Lutz-Priefert (December 09, 2007)  OK, somewhere back when you first started your career as an insurance agent, some wise old sales mentor barked out: “Kid, ya gotta put yourself in your prospect's shoes". Good advice. The idea behind this old sales saw is to examine and evaluate yourself from your client's point of view. An effective and painless way to visualize where you are is to draw a little chart of the .. (Agents Marketers)

Choosing An Insurance Leads Generation Service

by:
 Shareen Aguilar (December 07, 2007)  What should insurance leads be really about? Despite the many types of insurance available today; there are leads that are only designated for certain areas where it is applicable. If you are an agent dealing with two types of insurance at the same time; it wouldn't be so wise to use the leads you have for health category on auto marketing, would it? Though leads have made online .. (Agents Marketers)

Good Insurance Website Content

by:
 Shareen Aguilar (September 03, 2007)  When you have your own website online, you try to run it in such a way that if you could only handle all areas of concern of the insurance niche you’re working on, you’d do it. But it’s not as easy as it sounds nor is it a fast-paced process. Everything has to happen accordingly at its own time and pace. With an insurance website, you really can’t get anywhere .. (Agents Marketers)

Insurance Agencies Are Missing Out On Millions

by:
 Kelvin Shaw (July 05, 2007)  Is it true that Insurance Agencies are supposed to provide beneficial products and services that their clients need and deserve? Insurance agencies have been around for hundreds of years providing many forms of insurance plans and policies that are greatly needed. However, there is a huge $15 to $25 billion available market ready for insurance agencies, agents, and any professional .. (Agents Marketers)

If You Don't Need a Chevrolet, You Don't Need a Chevrolet

by:
 Bill Broich (June 11, 2007)  Ever really looked at how cars are sold and hyped? Ever really talked to a car salesperson? They are always trying to sell the newest model with a simple formula. Car dealers try and build a need with us by explaining all the latest gadgets and features of the car. They try and get us to imagine how it would feel to own the car and have it in our garage. They try and create a need by .. (Agents Marketers)




Related Categories