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Articles about or concerning Insurance Agents and or or Marketers, Tips for Insurance Agents and or or Marketers.
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Sales Strategy Techniques - Closing Insurance Sales Fast

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 Donald Yerke (October 21, 2008)  An extremely high amount of insurance reps, have yet to learn one of their most critical insurance sales strategy techniques. Since they have an insufficient number of presentations, there is so much pressure. They are under financial and confidence strain to make the sale. This leads to overloading the prospect with a vast amount of total information. The longer this continues the more . (Agents Marketers)

Become an Insurance Maverick

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 Donald Yerke (October 17, 2008)  For health and life insurance representatives when you are hired in as a trainee, you are put on an ongoing strict routine. Of upmost importance is to learn the company presentation speech, which was probably written 30 years ago by a copywriter that never sold an insurance policy. Next, your gigantic presentation book begins with a picture of the home office, your insurance license, .. (Agents Marketers)

The Myth of Sales Call Reluctance

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 Donald Yerke (October 17, 2008)  In the insurance industry, prospecting is one of the critical steps to survival. Prospecting almost automatically generates sales call reluctance. Amazing amounts of insurance agents fail at prospecting, thereby self-eliminating themselves very early in their career. Can an agent overcome sales call reluctance? Certainly, in fact I will give you a list of suggestions that the expert .. (Agents Marketers)

The 4 Levels of an Insurance Career Path

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 Donald Yerke (October 16, 2008)  You may see many newspaper ads tying to hypnotize a prospective agent stating how easy it is to make $100,000. Moreover, they emphasize it can be done in the first year. Please give me a nickel for the 1,500,000 licensed life and health insurance agents that cannot achieve that. ($75,000 if you are calculating). Before $100,000 of income can be reached, most agents must achieve at least . (Agents Marketers)

Insurance Sales Planning That Works

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 Cheryl Clausen (October 15, 2008)  You've got a list of names. You've got a phone script. You've got a sales presentation. Now all you need to do is make 100 phone calls, hold 15 appointments a week, and write 4 policies. Wrong! That's not a sales plan that's a slave plan. If you strictly adhere to the plan the insurance companies sold you on you can count on tons of hard work to eke out a meager living if you don't get .. (Agents Marketers)

Insurance Trainee - Your Insurance Hiring Interview

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 Donald Yerke (October 15, 2008)  You have just read this incredible advertisement on becoming an insurance trainee. You call in and hope they will interview you. Upon doing so, the insurance firm gives you an immediate time to come in and meet with one of the insurance career sales managers. You of course are thrilled about this tremendous opportunity and already have eyes spelling dollars. On the phone, you are .. (Agents Marketers)

When Insurance Companies Were Kings and Agents Were Pawns

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 Donald Yerke (October 15, 2008)  For well over 100 years, Insurance Companies have reigned as profitable financial giants. Unfortunately, to them, financial profits meant power. Power that could be used against the writing insurance reps to control almost every one of their actions. This is still used on captive life insurance career agents. They try excessively hard for a year to please the company and earn a meager .. (Agents Marketers)

Do You Have the Right Personality to Be in Insurance Sales Business?

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 Xoseph Chu (October 13, 2008)  Insurance is a tough business, as many as 90% of insurance agents quit the business within 3 years after joining the industry. While some agents make lucrative income in insurance business, many other find being insurance agents is never easy, there are always rejection, dejection and abjection. There may be circumstantial factors that lead to the exit of some agents, a number of .. (Agents Marketers)

How to Watch Your Words and Sell More Insurance

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 Cheryl Clausen (October 10, 2008)  The words you use have a dramatic impact on the people who receive them. Unfortunately, the insurance industry has a bad habit of using words that are counterproductive. The worst thing is you use and hear those words so often they are such a natural part of your conversation you don't even notice them. You can't say the same for your potential clients. They do notice. In many cases .. (Agents Marketers)

The Secret Other Insurance Producers Won't Tell You

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 Cheryl Clausen (October 10, 2008)  If you've been in the insurance industry less than four years you're holding onto a dream. The dream that someday you'll have a full book of business with lots of residual income is what fuels your fire. The dream that someday you won't have to work so hard to get appointments is what drives you to make one more call. Your dream can become a reality. However, there are hundreds of .. (Agents Marketers)

Do You Have What it Takes to Kick Start Your Insurance Business?

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 Xoseph Chu (September 16, 2008)  Being an agent, you are your own boss. You can decide how much income you want to make, you have the freedom and flexibility to decide how you want to use your time. Running you own business makes you feel you are in control and gives you personal satisfaction. You have more quality time with family and friends. You are able to make your own decision and implement your own ideas. It is . (Agents Marketers)

Do I Need an Insurance Sales Coach?

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 Xoseph Chu (September 10, 2008)  There are different views as to whether a sales person requires a sales coach. They are people who have doubts if a coach can be of much help to improve performance of an insurance agent. Yes, there are many agents who are self starters and self motivators. They are fuelled by their burning desire to go extra miles in order to succeed in their business. Many insurance agents succeed .. (Agents Marketers)

Contacting and Developing Great Relationships With Insurance Agents

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 Erik Olson (September 03, 2008)  If you have a service that can be marketed to insurance agents, you know how difficult that can be. In every major city, there are hundreds if not thousands of different insurance agents within it. When you consider the nation as a whole, there are over 400,000 different insurance agents. While your product might benefit all of them, unless they know about it, it won't. Therefore you .. (Agents Marketers)

Advanced Body Language - Head Nods and Culture For Insurance Agents

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 Vincent Harris (August 22, 2008)  A valuable tool for quietly influencing others is nodding your head. When we are in agreement with what others are saying, most of us automatically move our head up and down to varying degrees. At times, our nods may be so subtle that we aren't even aware of them-and neither will the person we are talking to. Yet, as is the case with so much of our communication, others will detect our .. (Agents Marketers)

Are You a Need Or Greed Annuity Broker

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 Donald Yerke (August 21, 2008)  It all often starts with the trade financial and insurance publications. Check out who is trying to attract the attention of the annuity brokers. The insurance publications rarely show annuity advertisements that deal with the benefits the prospect/client will receive. You would think that would be the insurance companies’ main concern. WRONG. The insurance companies’ goal .. (Agents Marketers)

Hanging Up on Insurance Agent Phone Calls

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 Donald Yerke (August 21, 2008)  At one point, way back when, insurance telemarketing for leads was as effective as insurance direct mail. However, that was over ten years Are you still trying to make a living by thinking what worked then worked then must still work now. So many misleading articles promote how easy it is for an agent to get on the phone, handle those objections, and make a profitable appointment. Did .. (Agents Marketers)

2 Big Misleading Insurance Selling Tips Destroying Agents

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 Donald Yerke (August 21, 2008)  MISCONCEPTION #1 This piece of advice wants you to believe you can learn valuable information by closing studying what your competition does. Career Agency “a" has an 18% agent retention rate after 18 months, Competitor career agency “b" has a 16% agent retention rate after the same 18 month time period. You are told that studying your competition will find ways your product . (Agents Marketers)

Insurance Agency Websites Are a Growing Marketing Opportunity

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 David Burelsmith (August 20, 2008)  Ten years ago, less than fifty percent of the population used the Internet. Five years ago, users of the Internet consisted primarily of business professionals. Today, retirees are the largest growing demographic of Internet users. Seven out of every ten people you meet in America uses a computer at least once a week. Considering this continual growth, agencies across the nation have .. (Agents Marketers)

Insurance Marketing Not Working? A Common Mistake Made by Most Insurance Agents

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 David T. Johnson (August 19, 2008)  If your insurance marketing is not working there could be several reasons for the paltry results, but a very common mistake that most agents make is that their marketing is boring. If you do not know what I mean when I say boring, then you could use the 10 Step Insurance Marketing B. S. Test. And just for the record, the B. S. stands for Boring Stuff. (You believe that Right?) As a .. (Agents Marketers)

Want to Be Eaten Alive? Or Win Control and Increase Insurance Commissions?

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 Donald Yerke (August 14, 2008)  WHO IS IN CONTROL? Insurance salespeople must learn that either you control the situation or the situation controls you. Through years of buying thousands of items your prospect, know how to get the seller to serve them much like a clerk at a retail store. The insurance agent does not have time to merely highlight his product, with an information-shopping prospect that will never turn .. (Agents Marketers)

Independent Broker - Dealers Miss Majority of Ideal Recruiting Methods

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 Donald Yerke (August 14, 2008)  Apparently, the marketing and recruiting directors of Independent Broker-Dealers have very little recruiting experience or are completely unaware of profitable methods to recruiting opportunities to expand. Their first way of bringing aboard new producers is insurance and financial publications. The full page ads tout their own horn, and gain name recognition from their peers. The .. (Agents Marketers)

Insurance Appointment Setting - Telemarketing Insurance Agent Leads

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 Zachary Williamson (August 12, 2008)  Insurance Appointment Setting- The first thing to look for when choosing a call center to set appointments for insurance agent leads is experience. You will want to find a call center that has extensive experience in outbound lead generation. Outbound and inbound telemarketing are two different animals, with outbound obviously being the most difficult. Insurance appointment setting is .. (Agents Marketers)

Mortgage Life Insurance Policies

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 Sarah Martin (August 12, 2008)  What Is Mortgage Life Insurance? If you have a mortgage and are a home owner, you have most likely heard the pitch for mortgage life insurance. It typically comes in an envelope from your lender and might include a letter from your lender suggesting that you buy a policy. It is important to realize though, that the insurance itself is sold by insurance companies. Even though it is .. (Agents Marketers)

Insurance Producers - What Business Are You In?

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 Cheryl Clausen (August 12, 2008)  You probably think that's a pretty stupid question. You're in the insurance and investment business. Oh, really? Veteran producers who have figured out what business they're in recognize your naivety and empathize because they were in your shoes when they first started too. This isn't a problem specific or unique to the insurance industry. It's a problem faced by every new service .. (Agents Marketers)

Hot Way to Sell More Insurance

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 Cheryl Clausen (August 11, 2008)  You have a burning desire inside you that leads you to act. This desire is so strong you seek out opportunities to fulfill it. It's so strong you immediately act on opportunities to fulfill that desire even when you've never thought about that opportunity before. Wouldn't you like to trigger that burning desire in your prospects? Wouldn't you like your prospects eagerly taking actions .. (Agents Marketers)

From Heart Breaking to Record Breaking

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 Xoseph Chu (August 10, 2008)  Sales business especially insurance business is a tough business. It is not meant for faint-hearted. On the average 1 out of 10 insurance agents survive till the 4th year. The balance 9 agents walk out of their business and give up their dreams. Before you decide to venture into any sales business, you must understand the rules of the game if you want to excel in this business. You .. (Agents Marketers)

Why $100,000 Income Insurance Marketers Are Rarer Than Prime Rib

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 Donald Yerke (August 07, 2008)  WHY INSURANCE AGENTS FAIL   85% of new insurance agents vanish within their 1st 18 months. A blueprint pattern for failure usually emerges. These agents enter insurance fed with high expectations of a great income. However, agents waste 80% of their time prospecting to find the right prospects. They are never given the proper methods or tools. Because of this, so little time is spent .. (Agents Marketers)

Exclusive Insurance Leads Scam

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 Zachary Williamson (August 05, 2008)  Exclusive Insurance Lead;  Just so we are all on the same page, an exclusive insurance lead is a lead that has been generated exclusively for you or your company and will not be resold or redistributed to another person or company. Online Insurance Leads-  Most insurance leads are generated on the internet through banner ads and affiliate websites, and therein lies the problem.   .. (Agents Marketers)

Your Insurance Brokerage General Agency Scares Brokers Away

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 Donald Yerke (August 05, 2008)  YOUR ADVERTISEMENTS SCARE OFF PROSPECTIVE BROKERS If you use financial or insurance magazine advertising, immediate change your ads. Currently less than 15% of total active insurance agents are high income brokers. As an insurance brokerage agency you spotlight how you top producer(s) make $15,000 to $25,000 either monthly or one single sale. Your ads push “easy" qualifications .. (Agents Marketers)

Get Free Leads As a Life Insurance Mentor

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 Donald Yerke (August 05, 2008)  THIS IS REQUIRED OF A LIFE INSURANCE MENTOR 1. 4 years or more of experience 2. That you have long ago developed your personal sales presentation. The company canned sales presentation should be disintegrating in a garbage landfill by now. 3. Be a better closer than the newer agent's sales manager. Usually 50% will be sufficient. 4. The time to take the agent along on 2 or your .. (Agents Marketers)

Exposed! Insurance Marketing Techniques That Simply Don't Work Anymore?

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 David T. Johnson (August 05, 2008)  Insurance marketing techniques as well as insurance market solutions is a very big subject today. Especially in an economy like today. Because Insurance agents are scrambling to keep their agency afloat. And insurance agents are willing to do just about anything to survive. But, although the old insurance marketing techniques like its Just a matter of calling on enough people used to .. (Agents Marketers)

Exposed! #1 Biggest and Most Costly Insurance Marketing Mistake Made by Most Insurance Agents Today

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 David T. Johnson (August 05, 2008)  Most insurance marketing techniques as well as insurance marketing solutions are not effective for several reasons, but one of the biggest underlying reasons is the insurance marketing foundation that insurance agents try to market upon. Let me explain. Most insurance marketing pieces are cursed with the curse of knowledge. Now I wish I could take responsibility for coming up with .. (Agents Marketers)

Insurance Leads and Cold Calling Can Cause Confusions - Stop Buying Insurance Leads!

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 Carlos Cintron (August 01, 2008)  Understanding the headaches and frustration massive insurance agents suffer by cold calling people day in an out after paying for worn out insurance leads. I am compelled to write this article about Internet Leads, Life Insurance Leads, Health Insurance Leads, Homeowners Insurance Leads, etc. and why it has been a huge waste of money and time for the majority of insurance brokers and .. (Agents Marketers)

Insurance Lead Generation How to Get and Convert Leads the Positive Way

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 J Garces Jr (July 31, 2008)  The insurance industry can be one of the most difficult areas in which to attract and convert leads. This is due to the nature of the business. Insurance sales centers on selling something that implies a future need. Insurance for a home, a car, health, and even life is not something that's always needed in the present moment of an individual's life. Furthermore, it's not even used on a . (Agents Marketers)

Youve Been Burned Does That Mean You Stop Trying?

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 Cheryl Clausen (July 28, 2008)  Show me a producer who can't earn a decent living as long as they have a full appointment book, and I'll show you a bumbling idiot. If you hold enough appointments with enough people even the worst salesperson in the world will sell someone something on a fairly regular basis. If it were only that easy there'd be even more producers than there are now, and those producers would be .. (Agents Marketers)

Wave Goodbye to New Jersey Life Insurance Agents

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 Donald Yerke (July 22, 2008)  In New Jersey there is a constant manhunt on for life insurance agent prospects. Why? Greed. Better put, the sound of money talking. New Jersey has the highest per capita family income of all states. For career agent insurance companies, that makes the state of New Jersey the bullseye on the map. However this not mean the entire state. The insurance company carefully researches the .. (Agents Marketers)

Why 15% of Life Agents Produce 47.6% of the Life Insurance Market Share

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 Donald Yerke (July 22, 2008)  GROUP ONE The largest group of agents possessing a life insurance license. They are represented by 900,000 salespeople strong. These are split into 2 sub categories. The first are the newer agents all licensed 4 years or less. The second categories contains all levels of experience. These are the overly captive agents sell a multiple group of products. They are the familiar Allstate, .. (Agents Marketers)

How to Generate Your Own Hot Internet Insurance Leads

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 Cheryl Clausen (July 22, 2008)  Are you tired of throwing money at supposedly hot internet leads that aren't? What if you could generate your own real leads through the internet? Think it's impossible? Well, it's not. Yes, you can generate your own internet leads for highly qualified prospects. All you need is a simple one page web site to do it. Before you get started there is a common misunderstanding you'll want .. (Agents Marketers)

What Do These 5 Headlines Have in Common?

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 Jason Hulott (July 21, 2008)  Half of UK consumers fear for their finances Where there's muck there's . . . A £57 million bill 64% of Britons are considering carrying on working after retirement Middle Britain house prices to drop £40,000 by Christmas Home insurance leaves Britons £9billion out of pocket They have all featured in the national press in the last few weeks and they are all relating to results .. (Agents Marketers)

Want to Know a Free Way to Get Noticed and Generate Leads?

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 Cheryl Clausen (July 21, 2008)  What's one challenge most producers from beginners to veterans share? A lack of quality leads. It's down-right frustrating. You've probably tried any number of opportunities from out-and-out buying leads lists to buying out-of-the-box solutions all in an effort to get people to sell to. Some of those opportunities may have provided a few quality leads, and some probably didn't get you .. (Agents Marketers)

Insurance Agents How Does Yours Measure Up?

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 Russell Longcore (July 19, 2008)  Insurance agents can be some of the most important people you'll ever do business with. They will help you protect your property, your assets and your finances. The work of an insurance agent has the potential to save you from financial ruin. You could go through your whole lifetime and not need the services of an attorney. You could live and die and not have to use an accountant. But .. (Agents Marketers)

How Can an Insurance Claims Specialist Help?

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 Derek Rogers (July 18, 2008)  Generally, most people have a misconception about their insurance agent. They believe that because they have been paying their annual premiums that the agent is concerned about doing what is right for them. While that may be true for a small number of agents, most agents on the other hand know their loyalty is to the insurance company for which they work. When the adjuster comes out to . (Agents Marketers)

How Do I Market My Insurance Business?

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 Cheryl Clausen (July 18, 2008)  Are you sick and tired of hoping you're going to find a new client somehow somewhere? Does it seem like you spend the bulk of your time trying to scrounge up an appointment with someone? Wouldn't you rather have people contacting you? The purpose of effective marketing is to produce an action. That action moves a highly qualified prospect closer to becoming your client. It helps you .. (Agents Marketers)

Taking a Trick Out of the Aggregator Business Model to Generate More Revenue For Your Brokerage

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 Jason Hulott (July 17, 2008)  One thing that most web aggregator sites do, is generate huge amount of web traffic. Mainly, this is down to search engine optimization techniques and paid for web advertising such as Google AdWords and Yahoo! Search Marketing. However, there is a third way, which tends to sit under the radar yet drives a huge amount of traffic to these comparison sites. Most of the major players will .. (Agents Marketers)

How Insurance Direct Mail Annihilates Emailing

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 Donald Yerke (July 15, 2008)  Normally direct mail and bulk mail E-mail compete favorably with similar cost outlay. The purpose of this article is to evaluate which is the superior means of media. Is it sending out insurance direct mail? If not can it produce better final figures thru Emailing insurance producers. Using industry figures provides a clear winner. HOW MUCH INSURANCE EMAILING GETS READ? Highly accurate . (Agents Marketers)

Seldom Used Insurance Marketing Tips Guaranteed to Work

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 David T. Johnson (July 12, 2008)  I guarantee this insurance marketing tip is one of the most over looked insurance marketing tips for Auto Insurance agents, Health Insurance as well as Life insurance agents. In fact, all insurance agents would benefit greatly from this one extremely effective insurance marketing strategy. The strategy is called using guarantees. Now before you have the typical insurance agent knee .. (Agents Marketers)

Why You Should Be Selling More Insurance Now Than Ever?

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 Cheryl Clausen (July 07, 2008)  Why should you be selling more insurance now in spite of all the bum news outside your control? You should be selling more now exactly because of all those things that are outside of your control, and outside of your prospect's and client's control. People are people. Even during the great depression people still fell in love and got married, had children, had medical needs, and died. .. (Agents Marketers)

Insurance Recruiters Learn Trick Doubling the Agents Responding

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 Donald Yerke (July 06, 2008)  SETTING THE STAGE FOR INSURANCE RECRUITERS AND MARKETERS. After a good insurance agent mailing list is found the main step is taken. Writing a compelling saves letter, having a mail shop print and mail your prospect agents is next. But if you are using the best list of agents possible and your message is strong and inviting why are you getting a good response instead of an excellent .. (Agents Marketers)

Referrals Four Proven Ways to Get Them

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 Alan H. Jordan (July 05, 2008)  The lifeblood of an insurance agent is referral sales. Here are four ways to get referrals.   The first three are good refreshers. The fourth may surprise you. Ask for the referral:  “Mr. Prospect, if you like what we've put together, I'd appreciate your recommending me to your family, friends and business associates.   Can you suggest anyone that I should give a call?"  .. (Agents Marketers)

High Gas Prices Driving Insurance Sales Higher?

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 David T. Johnson (July 03, 2008)  Here's a quick but great insurance marketing tip. To the untrained marketing eye the headline above evokes interest and intrigue, but to the targeted audience (Insurance agents in this example) this headline screams at the top of it's lungs. . . READ ME And that is the purpose. Would you like to know why this headline screams at insurance agents? So here's the science behind why that .. (Agents Marketers)




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