Here is a Great Idea…Think Outside the Box!

Bill Broich
 


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Consider doing what the movie stars do. Hire a publicist. If you think that movie starts are the only people then you are wrong. Lots of people do this and for a good reason. It is good business.

Professional athletes, novelists, physicians, marketing organizations, corporations etc. , they all use publicists. To you this may seem way out of the normal methods for doing business, but in fact it is very mainstream. Getting your name out there is just advertising and nothing more. If you run an advertisement in the newspaper or pay (costly) for the yellow pages isn’t that just using a publicist in a different manner?

I know what you are all thinking, am I kidding you? No, this is a very legitimate and bona fide method of advertising. I have done it myself and it produced enormous results. In many ways it really launched me to the next level.

I signed a three month contact to be represented by a publicist; the cost was $5,000.

Her job was to get me speaking jobs for local charities such as the Lions and the Elks etc. She also did press releases for media outlets and other newsworthy things. I also had her book me into the local radio station as a guess speaker and the local expert. It worked, overnight (3 months) I had become the local expert in my area.

I spoke to over 30 groups at what I called the “Chicken Circuit" (because they always served chicken for lunch), spoke on ½ a dozen radio shows and even wrote a guess editorial for the local paper which I reprinted for handouts. Now that is exposure! I was even quoted in the largest newspaper in our state because of the release sent out by her naming me as a “quoted" expert.

The end result is I became the local annuity specialist with instant credibility and community standing. It became easy for me to attract attendees to seminars because they had seen me in other genres. If you are on the radio or in the newspaper then people associate you with success and knowledge.

Since I have no way of ever tracking specific sales results directly from the use of the publicist I can only guess. I think that for every dollar I paid her I received at least $10 in net sales commissions. The true benefit from using her is now my status is still retained and my business is continuing to grow and thrive but without the cost of paying her.

There are two very important things to remember about the power of advertising and the process of keeping your name and image in the public eye.

  • In Colorado there are 88 mountain peaks higher than Pikes Peak!
  • The only bad publicity is your funeral!

    Think outside the box. It is fun and profitable.

    Bill Broich is a 30 year annuity salesman who helps agents generate annuity leads. Visit his website to learn more - Annuity.com .

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