Are you in agreement with this? I am. If my wife is happy then so am I. Being married means being a partner with another person.
My wife and I have different roles in our marriage; she volunteers, cares for our home and our daughter and more especially takes care of me.
I run the business, mow the lawn and await further instructions. Like most of us living in husband land.
How do I do my job so it does not overflow into her life as a negative? I remember when I couldn’t make enough money to make everything work. I would come home to an unhappy situation and one where worry had overflowed into our home life. How could I do it?
I wrote a business plan and I decided that work was work and play was play.
I finally was able to figure out who my target market really was. Instead of anyone who would talk to me I decided on the only people I would talk to and wrote it down. My annuity prospect market:
I needed a prospecting method to round out my annuity selling system - to reach these people and one which would be affordable. There were lots of options, seminars, direct mail and referrals. I decided to use a combination of these and I also decided keep my marketing budget within reason.
Use this as a comparison for your planning. If you invest $1,000 a month in annuity marketing using a direct mail campaign you should expect about 120 annuity leads a month. With normal lead conversion ratio of 1/3 you should be able to get in front of 40 prospects a month. After a few weeks you would also add to this the closes from the previous weeks along with deliveries. Now you are busy, I was.
By outsourcing the marketing on a real commitment (direct mail) I was able to put more focus on the other portions of the business like appointments and selling annuities. I also outsourced the telephoning because I am uncomfortable on the phone.
The result of this was I was able to remove the business negatives from our home and only share with her the benefits we were now enjoying. I had myself an efficient annuity selling system that worked.
Here are some additional points.
If you do not enjoy selling and you do not own annuities yourself, do not sell them. And always remember…
A Happy Wife is a Happy Life
Bill Broich is a 30 year annuity salesman who helps agents develop annuity selling systems. Visit his website to learn more. Annuity.com .