Happy Wife, Happy Life – Develop An Annuity Selling System

Bill Broich
 


Visitors: 181

Are you in agreement with this? I am. If my wife is happy then so am I. Being married means being a partner with another person.

My wife and I have different roles in our marriage; she volunteers, cares for our home and our daughter and more especially takes care of me.

I run the business, mow the lawn and await further instructions. Like most of us living in husband land.

How do I do my job so it does not overflow into her life as a negative? I remember when I couldn’t make enough money to make everything work. I would come home to an unhappy situation and one where worry had overflowed into our home life. How could I do it?

I wrote a business plan and I decided that work was work and play was play.

I finally was able to figure out who my target market really was. Instead of anyone who would talk to me I decided on the only people I would talk to and wrote it down. My annuity prospect market:

  • Seniors over age 65

  • Daytime appointments and accessible

  • Available assets of $400,000 or less

  • People who would benefit from my simple annuity products

    I needed a prospecting method to round out my annuity selling system - to reach these people and one which would be affordable. There were lots of options, seminars, direct mail and referrals. I decided to use a combination of these and I also decided keep my marketing budget within reason.

    Use this as a comparison for your planning. If you invest $1,000 a month in annuity marketing using a direct mail campaign you should expect about 120 annuity leads a month. With normal lead conversion ratio of 1/3 you should be able to get in front of 40 prospects a month. After a few weeks you would also add to this the closes from the previous weeks along with deliveries. Now you are busy, I was.

    By outsourcing the marketing on a real commitment (direct mail) I was able to put more focus on the other portions of the business like appointments and selling annuities. I also outsourced the telephoning because I am uncomfortable on the phone.

    The result of this was I was able to remove the business negatives from our home and only share with her the benefits we were now enjoying. I had myself an efficient annuity selling system that worked.

    Here are some additional points.

  • Write a business plan

  • Write down your target market prospect

  • Decide on how you will reach them

  • Outsource the marketing

  • Outsource everything you are not good at (I outsourced the telephone)

  • Simplify your product line (I do not sell LTC or life insurance) I only sell annuities

  • Schedule work weeks, if it is a work week, work all week. If it is a play week, no work is done (I schedule 40 weeks a year as work weeks)

  • If you work at home, have a place to go to work in your home, when you are in your office you are working and nothing else. (take solitaire off your computer)

  • Do not overanalyze anything, keep things simple (repeat: keep it simple)

  • Buy an annuity and be proud of it

  • Do not call yourself a financial planner or estate planning specialist etc. Call yourself an annuity salesman! That is what we are!

    If you do not enjoy selling and you do not own annuities yourself, do not sell them. And always remember…

    A Happy Wife is a Happy Life

    Bill Broich is a 30 year annuity salesman who helps agents develop annuity selling systems. Visit his website to learn more. Annuity.com .

  • (700)

    Article Source:


     
    Rate this Article: 
     
    Radio Talk Show Annuity Selling System
    Rated 4 / 5
    based on 5 votes
    ArticleSlash

    Related Articles:

    Make Your Wife Happy With The Best Anti Snoring Product Available

    by: Mirjan Stojanovic (February 22, 2012) 
    (Health and Fitness/Sleep Snoring)

    How to Develop a Happy and Healthy Workplace

    by: Mike Moore (December 10, 2005) 
    (Business/Workplace Communication)

    How to Develop Happy Companies - The Organizational Brain

    by: Maynard Brusman (May 04, 2008) 
    (Self Improvement/Leadership)

    How to Balance a Happy Bride with a Happy Bank Account - Tips for Financially ..

    by: Kit Marsters (January 14, 2007) 
    (News)

    Happy Children - Create a Happy Child with a Tantrum of Thankfulness

    by: Mike Strawbridge (October 12, 2006) 
    (Home and Family)

    Happy Holidays Are Not so Happy? Contact a Lost Love or Old Friend

    by: Dr Nancy Kalish (December 26, 2005) 
    (Home and Family/Holidays)

    Raising Happy Diabetic Kids Part III Help Your Child Develop Self-Control

    by: Russell Turner (January 24, 2005) 
    (Home and Family/Parenting)

    How To Be Happy - 12 Great Tips That Teach You To Be Happy

    by: Tri Bros Broda (March 24, 2008) 
    (Self Improvement/Happiness)

    I Am Happy With My System - What's Next?

    by: Marquez Comelab (March 08, 2007) 
    (Finance)

    Radio Talk Show Annuity Selling System

    by: Gary Le Mon (December 20, 2006) 
    (Insurance)