Given the fact that the internet has become such a predominant part of our lives over the last decade or so, points to the fact that older adults and seniors will be much more dependent upon the internet in their retired years compared to their counterparts in the past.
Think about it: baby boomers of today are already very internet savvy. As they retire and end their working years, among other hobbies, they will most likely turn to the internet for amusement, information, conversation, etc. Even senior citizens now (those over the age of 65) are increasing in numbers online.
In the past, businesses marketing to the older population (over the age of 60) likely would have put less emphasis in online initiatives because they knew the majority of this demographic was not internet savvy, and not online looking for information, products or services.
Today's world is entirely different from the past, and as our aging demographic begins to comprise a larger and larger part of our entire population on a worldwide scale, businesses marketing to this group would be foolish not to have a predominant presence online.
Baby boomers are in tune with technology and with the World Wide Web. Those between the ages of 45 and 65 are blogging, messaging, emailing, surfing and depending on the internet for many things in their lives. As they age to be “seniors" and “elders", the prevalence of the internet in their lives will only increase because their bodies will slowly become less capable of performing the highly physical activities they were once doing on a daily basis.
The internet is growing every single day with more information, more ideas, and more ways to interact with others around the world. For older people who become less mobile, and more domestic, the internet will be come a source of connection and a source of belonging in the world - greatly desired attributes to have, especially in our later years.
Toronto Senior Services