Baby Boomers Are "Achey And Brakey And Haven't Stored Enough Nuts For The Winter"


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I borrowed the title of this article from my friend and MLM Leader Terri Tomlison from Orlando, Florida. How true this quote really is!

Let’s look at how your business opportunity and products can solve the challenges that most Baby Boomer have in their life. Most are “Achy and Braky they feel bad, they have no energy, and they desire to feel the way they did in their prime. Do you have products that can benefit the baby boomer market? Hundreds of network marketing companies do.

Some of the best distributors you will ever sponsor will be customers first! Please understand this. When people have a life altering benefit from your products, they will be the most loyal distributors within your organization. When another company offers an additional 5% on level 4 it won’t faze them because they have an emotional connection to the product. Dynamite won’t get them out of your organization.

One of the best ways to tap into the Baby Boomer market is to share your product first. You can create targeted leads for these excellent prospects with bulletin board flyers, newspaper inserts, cable TV classifieds, Welcome Wagon, drop cards and many other ways that we teach in our 21 Ways to Create Local MLM Leads course found at .

How do you share your opportunity with baby boomers? Honestly and from the heart. Forget the hype; it won’t work with this group. You must open up to them and be who you are. Respect them, listen, ask the right questions, discover their needs and concerns and then share with them how your opportunity can address THEIR needs and concerns.

Remember, people do things for THEIR REASONS, not yours. One of the biggest mistakes that distributors make is talking about earning six figure monthly incomes to prospects that cannot relate with that type of income. Most baby boomers prospects you talk with are not real concerned about getting rich, if they were, they would already be totally financially independent. (Think about that one).

An extra $500.00 - $2,000 a month to supplement their retirement is the answer for 80% of prospects in this market. Not to say that some won’t be looking for Big Money, a few will be. That is why it is so important that you listen for the wants and desires of your prospect.

The last tip I want to share with you is to introduce them to someone within your company who has already achieved what they wish to accomplish. I am not necessarily talking about introducing them to your upline. If their goal is an extra thousand dollars a month to supplement their retirement, then introduce them to someone in your company who is about their age and who is earning $1,000 a month.

You want to create relationships with as many people within your company as possible. Collect their business cards and learn the success stories of as many sideline and upline associates as possible. You want to create a data base of stories and people that you introduce your new prospects and distributors to. People need to feel that people “like them” have accomplished that which they hope to accomplish with your opportunity.

Developing this database is one of the reasons that company conventions and events are so beneficial.

In conclusion, if you offer a nutritional product line, help the baby boomers get over their aches and pains and feel better. Then introduce them to your opportunity and share with them a great way to help people, supplement their current income and store up some nuts for next winter.

Dale Calvert is the CEO of Calvert Marketing Group, a seminar, coaching, consulting and training company for the Network Marketing and Internet Marketing Industries. A directory of his websites can be found at For a limitted time you can get a FREE COPY of his best selling audio course “Confessions of a Network Marketing Millionaire" at his catalog site


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