Network Marketing. It's said to be one of the best ways the every man can make a fantastic lifestyle and great income. I can't tell you how many people just don't get how to do Network Marketing the way it's supposed to be done. I'm referring to the veterans in this business too.
How many times have you heard these cliches in the network marketing arena? Oh, it's a numbers game. Some will, some won't, so what, someone's waiting. Another ‘no’ just means I'm closer to a ‘yes’. Oh, it's a numbers game. You work for yourself, but not by yourself. You get to work with people you want to work with. And the list goes on.
These are just phrases and mantras designed to keep you going, to keep you motivated while on your road to nowhere.
What everyone is missing the boat on is the most crucial part of the whole equation. That is finding your ‘WHY’. What is your why? It's the thing that motivates you to do this business in the first place. It's something so strong that you won't be deterred by setbacks and obstacles along the way. It's something that comes from that ‘feeling place’ - it creates that burning desire in your heart that makes you get up in the morning and go for it with excitement and ambition.
I can't tell you how important it is for you to have this figured out before you do ANYTHING else with your business. . . And this goes double for anyone you are sharing your business with. Before they talk to anyone else, or even join you or spend one dollar, they need to have their reason why.
People aren't numbers. People are people. If you are in Network Marketing, it is NOT a ‘numbers game. We are dealing with human beings. People. People like you and me. Do YOU want to be thought of as just a number to some recruiter? I didn't think so. Did you ever think of the fallacy with the statement of another no just means i'm getting closer to a yes? If you're going about it the wrong way - that is, treating people like numbers - then if you ever do get someone to say yes, it'll be a miracle.
Network Marketing is about relationships. And if you want to succeed and have a lasting business, these relationships will become multidimensional. When you get together with your friends who just happen to be business partners, you will have more to talk about than just your business. These are people you will be doing business with for possibly the rest of your life. You should be selective in who you look for. Have qualifiers and disqualifers. Don't go spewing your business opportunity to people as an introduction - they'll tune you out and run the other way. Find out about THEM. What are their challenges, interests and values? It's not about you, except for seeing if this person is someone you'd like to befriend.
So to sum it up, the two critical concepts you need to grasp are finding your reason why and treating people as people and not as numbers.
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