It can be summed up in this quote:
"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!" - Perry Marshall
That's the key to Magnetic Sponsoring. Yes, there is a lot more to it to make it work, but those 3 lines contain the secret to Magnetic Sponsoring, and making the mighty dollars in Network Marketing!
What that means is that people do not care about your opportunity, what they care about is a solution to their problems. In other words, you did not buy a business opportunity because you wanted one. Perhaps, you wanted more free time to spend with your family, be your own boss, or simply earn a living online.
So, what you need to do instead of pitching your opportunity to your prospects, sell them inexpensive or free information on how to solve their problems, on how to drill that “hole. "
If you can show them how to make that hole, your prospects will come to the conclusion that they need a drill from you because you gave them free knowledge or inexpensive information on how to accomplish their goal, and therefore earning their trust in you.
This process will allow you to become magnetic and attract your prospects to come to you, instead of you chasing after them.
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